Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 17 to 23 January.

Facebook

1. Qualcomm Indonesia
Engagement Score – 1,000

2. Changi Airport
Engagement Score – 1,000

3. Philips Home Living Malaysia
Engagement Score – 1,000

4. Logitech Indonesia
Engagement Score – 1,000

5. Magnum Malaysia
Engagement Score – 1,000

 

Twitter

6. Eastern Spices India
Engagement Score – 1,000

What would you add to your #Upma to make it more yummy? Share with us and win prizes !! #TheYummyUpma #Contest pic.twitter.com/Qrwi79Oo8W

— Eastern Spices (@eastern_in) January 19, 2016

7. Samsung Malaysia
Engagement Score – 1,000

Note your creativity with the S Pen. Now even the snack plate can be your art canvas on Note5 Pink Gold. #PinkIsNOW pic.twitter.com/lQYDbfhVfU

— Samsung Malaysia (@SamsungMalaysia) January 21, 2016

8. Dove India
Engagement Score – 1,000

A smile is a woman's best accessory.Don't we all agree? #RealBeauty #ZEEJLF pic.twitter.com/DsGHHy8Jdb

— Dove India (@Dove_IND) January 21, 2016

9. Adidas Malaysia
Engagement Score – 1,000

Chew on this. ACE16+ Purecontrol has arrived. No laces necessary. #ACE16 #BeTheDifference https://t.co/PzFhPjLxLv

— adidas Malaysia (@adidasMY) January 19, 2016

10. Titan Watches India
Engagement Score – 1,000

Stay connected & stylish, only with the #TitanJUXT #SmartIsNowStunning Know more: https://t.co/IHjkxtQjdk https://t.co/PUVdyBPxRZ

— Titan Watches India (@titanwatches) January 20, 2016

 

Instagram

11. Rexona Philippines
Engagement Score – 999

 

@mikareyesss moves for teamwork, for competition. She moves to inspire work ethic in her teammates, and respect from her competitors. Every move makes a difference, and #RexonaMotionsense works as hard as you do, so you can #KeepOnMoving.

A photo posted by Rexona Philippines (@rexonaph) on Jan 19, 2016 at 6:23am PST

 

12. Reliance Life India
Engagement Score – 966

 

Spread the cheer, all through this Year! #366DaysOfDoGood Spend time with differently-abled kids Differently-abled #kids lack the privilege of playing with their #friends. Your presence, even for a short while, can make their day. Thank you @avarna_baid for sharing the deed. #DoGood #2016Resolutions #BeGood #GoodIdea #GiveBackToSociety #SpreadingHappiness #NewYearResolution #GoodYear #Charity #HelpingOthers #GoodIdea #shiftthing #socialimpact #bekind #help #volunteer #giveback #bepositive

A photo posted by Reliance Life Insurance (@reliancelife) on Jan 21, 2016 at 11:18pm PST

 

13. Cool Pad India
Engagement Score – 854

 

#Contest : Are you all set to Cheer loud & Cheer more on a video? A super exciting #contest is coming up. Stay Tuned.

A photo posted by Coolpad India (@coolpadindia) on Jan 22, 2016 at 10:51am PST

 

14. Heinz Philippines
Engagement Score – 818

 

Enter our Instagram contest for a chance to win Heinz gift pack and Sodexo GCs worth Php 1,000! Promo is until January 28 only, so join now! Here are the mechanics: 1. Regram the poster at http://bit.ly/1nxCWss 2. Answer in the caption: "I will try __________ with Heinz this year!" 3. Don't forget to add the hashtag #HowDoYouHeinz on your post.

A photo posted by Heinz Philippines (@heinzphilippines) on Jan 20, 2016 at 2:32am PST

 

15. Starbucks Hong Kong
Engagement Score – 977

 

#StrawberryRedVelvetMocha We just dreamt about strawberry bliss.

A photo posted by Starbucks Hong Kong (@starbuckshk) on Jan 20, 2016 at 8:10pm PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.