Ranjani Raghupathi
Jan 26, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Changi Airport and Rexona made an impression.

Changi Airport: White-glove treatment
Changi Airport: White-glove treatment

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 17 to 23 January.


1. Qualcomm Indonesia
Engagement Score – 1,000

Snapdragon 801 + smartphone minimalis = One Plus X. Yuk kenal lebih dekat sama si cantik yang canggih ini #PowefullyBeautiful http://spr.ly/6187BTk9b

Posted by Qualcomm on Sunday, 17 January 2016

2. Changi Airport
Engagement Score – 1,000

How do we keep the airport squeaky clean - and you squealing with joy? #BehindChangi

Posted by Changi Airport on Tuesday, 19 January 2016

3. Philips Home Living Malaysia
Engagement Score – 1,000

Missed out on the giveaway last week? Don’t worry, here’s your chance to win the Philips PerfectCare Silence Steam! We...

Posted by Philips Home Living on Monday, 18 January 2016

4. Logitech Indonesia
Engagement Score – 1,000

K380 Multi-Device Bluetooth Keyboard dan M337 Bluetooth Mouse dapat dikoneksikan dimana saja dengan desain yang serasi dan senada #BeFree http://logt.ly/6184BXvBi

Posted by Logitech on Sunday, 17 January 2016

5. Magnum Malaysia
Engagement Score – 1,000

Are you in the mood for Playful Pink or Sophisticated Black today?Discover your Magnum Mood now at www.magnumpinkandblack.com.my

Posted by Magnum on Monday, 18 January 2016



6. Eastern Spices India
Engagement Score – 1,000

7. Samsung Malaysia
Engagement Score – 1,000

8. Dove India
Engagement Score – 1,000

9. Adidas Malaysia
Engagement Score – 1,000

10. Titan Watches India
Engagement Score – 1,000



11. Rexona Philippines
Engagement Score – 999


12. Reliance Life India
Engagement Score – 966


13. Cool Pad India
Engagement Score – 854


#Contest : Are you all set to Cheer loud & Cheer more on a video? A super exciting #contest is coming up. Stay Tuned.

A photo posted by Coolpad India (@coolpadindia) on


14. Heinz Philippines
Engagement Score – 818


15. Starbucks Hong Kong
Engagement Score – 977


#StrawberryRedVelvetMocha We just dreamt about strawberry bliss.

A photo posted by Starbucks Hong Kong (@starbuckshk) on


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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