Ranjani Raghupathi
Nov 19, 2015

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Engaging posts from KFC, Uber, McDonald’s, Renault and more moved the needle on the weekly Engagement Meter, compiled by Unmetric.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 8 through 14 November.


1. KFC Malaysia
Engagement Score – 1,000

The long wait is over!Welcome the best of spicy and cheesy coming together in chicken and burger.Try it today! #KFCHotCheezy

Posted by KFC on Wednesday, 11 November 2015

2. McDonald's Mauritius
Engagement Score – 1,000

Guess in which popular #movie this song is featured and win 5 tickets for Sanam Puri concert in #Mauritius on the 28th. The winner will be selected randomly. Good luck!

Posted by McDonald's Mauritius on Tuesday, 10 November 2015

3. BSA Ladybird India
Engagement Score – 1,000

Team Ladybird wishes all our fans a very happy and prosperous Diwali. Do share photos of your celebrations with us!#Diwali #HappyDiwali2015 #HappyDiwali

Posted by BSA Ladybird on Tuesday, 10 November 2015

4. Uber Malaysia
Engagement Score – 1,000

Want to get fashionable? Well, soon Uber and ZALORA will be bringing you something extra special! ;) Watch this space.

Posted by Uber on Thursday, 12 November 2015

5. Changi Airport
Engagement Score – 1,000

A battle between the Stormtroopers and X-Wing pilots began. #StarWarsatChangi

Posted by Changi Airport on Thursday, 12 November 2015


6. Renault India
Engagement Score – 1,000

7. Asus India
Engagement Score – 1,000

8. Coca Cola Philippines
Engagement Score – 1,000

9. Nutralite India
Engagement Score – 1,000

10. Samsung Singapore
Engagement Score – 636


11. The Glenlivet Philippines
Engagement Score – 991


12. Gionee India
Engagement Score – 873


13. SBI Life Insurance India
Engagement Score – 832


14. Motorola India
Engagement Score – 789


15. The Gateway Hotels
Engagement Score – 739




About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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