Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 8 through 14 November.
1. KFC Malaysia
Engagement Score – 1,000
The long wait is over!Welcome the best of spicy and cheesy coming together in chicken and burger.Try it today! #KFCHotCheezy
Posted by KFC on Wednesday, 11 November 2015
2. McDonald's Mauritius
Engagement Score – 1,000
Guess in which popular #movie this song is featured and win 5 tickets for Sanam Puri concert in #Mauritius on the 28th. The winner will be selected randomly. Good luck!
Posted by McDonald's Mauritius on Tuesday, 10 November 2015
3. BSA Ladybird India
Engagement Score – 1,000
Team Ladybird wishes all our fans a very happy and prosperous Diwali. Do share photos of your celebrations with us!#Diwali #HappyDiwali2015 #HappyDiwali
Posted by BSA Ladybird on Tuesday, 10 November 2015
4. Uber Malaysia
Engagement Score – 1,000
Want to get fashionable? Well, soon Uber and ZALORA will be bringing you something extra special! ;) Watch this space.
Posted by Uber on Thursday, 12 November 2015
5. Changi Airport
Engagement Score – 1,000
A battle between the Stormtroopers and X-Wing pilots began. #StarWarsatChangi
Posted by Changi Airport on Thursday, 12 November 2015
6. Renault India
Engagement Score – 1,000
To win passes to #SunburnMumbai, #SunburnDelhi, #SunburnHyderabad - test drive a #RenaultCar today! #RenaultSunburn pic.twitter.com/0TmhmjZ3LW
— Renault India (@RenaultIndia) November 12, 2015
7. Asus India
Engagement Score – 1,000
Q1 What is your favourite Diwali memory? Tell us with #KhushiyaBaanto
— ASUS India (@ASUSIndia) November 9, 2015
8. Coca Cola Philippines
Engagement Score – 1,000
Bring your friends to Araneta Center at 7PM on Nov 15 and we might just make their wishes come true! #WishMoKayaKo pic.twitter.com/yTMLkvIRka
— Coca-Cola PH (@CocaColaPH) November 12, 2015
9. Nutralite India
Engagement Score – 1,000
Our first question is rolling in a while. Meanwhile, have a look at our T&C: https://t.co/ADXFwIKjj5 and do not forget to RT! #DiwaliDelites
— Nutralite India (@Nutralite) November 11, 2015
10. Samsung Singapore
Engagement Score – 636
Happy #Deepavali! May your year shine with joy and prosperity. RT to share the greeting :) pic.twitter.com/0aM9EXIA8X
— Samsung Singapore (@SamsungSG) November 10, 2015
11. The Glenlivet Philippines
Engagement Score – 991
12. Gionee India
Engagement Score – 873
13. SBI Life Insurance India
Engagement Score – 832
14. Motorola India
Engagement Score – 789
15. The Gateway Hotels
Engagement Score – 739
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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