Ranjani Raghupathi
Oct 15, 2015

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Being creative during an event or holiday isn’t necessarily easy. But staying innovative during an ordinary week is the real challenge.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 5 to 11 October.


1. Chevrolet India
Engagement Score – 1,000

Peak of perfection.

Posted by Chevrolet India on Sunday, 4 October 2015

2. Hankook Tire Global
Engagement Score – 1,000

Hankook Tire’s exceptional design and technology have really paid off for our 2015 Formula Drift drivers, Fredic Aasbo,...

Posted by Hankook Tire Global on Thursday, 8 October 2015

3. Lufthansa India
Engagement Score – 1,000

80 countries with an estimated one million participants! #Lufthansa #DiwaliSurprise is drawing worldwide interest! With...

Posted by Lufthansa India on Wednesday, 7 October 2015

4. American Express Singapore
Engagement Score – 1,000

American Express Singapore’s history started close to the Singapore River. As it’s our 90th Anniversary, we made a...

Posted by American Express on Tuesday, 6 October 2015

5. Land Bank of the Philippines
Engagement Score – 999

Check out LANDBANK's Ident Feature in CNN Philippines. #WeHelpYOUGrow

Posted by Land Bank of the Philippines on Monday, 5 October 2015


6. Lime India
Engagement Score – 1,000

7. CoverFox India
Engagement Score – 1,000

8. KLM India
Engagement Score – 981

9. Malaysia Airports
Engagement Score – 959

10. Thai Airways
Engagement Score – 839


11. Cornetto India
Engagement Score – 1,000


12. Srilankan Airlines
Engagement Score – 1,000


Doesn't this look magical? A beautiful shot by #Avgeek Geethma Suriyawansha #airbus #SriLankanAirlines #FlySriLankan

A photo posted by SriLankan Airlines (@srilankanairlinesofficial) on


13. Berger Paints
India Engagement Score – 1,000


14. Stayzilla India
Engagement Score – 960


15. McDonald’s Korea
Engagement Score – 938


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.