Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 5 to 11 October.
1. Chevrolet India
Engagement Score – 1,000
Peak of perfection.
Posted by Chevrolet India on Sunday, 4 October 2015
2. Hankook Tire Global
Engagement Score – 1,000
Hankook Tire’s exceptional design and technology have really paid off for our 2015 Formula Drift drivers, Fredic Aasbo,...
Posted by Hankook Tire Global on Thursday, 8 October 2015
3. Lufthansa India
Engagement Score – 1,000
80 countries with an estimated one million participants! #Lufthansa #DiwaliSurprise is drawing worldwide interest! With...
Posted by Lufthansa India on Wednesday, 7 October 2015
4. American Express Singapore
Engagement Score – 1,000
American Express Singapore’s history started close to the Singapore River. As it’s our 90th Anniversary, we made a...
Posted by American Express on Tuesday, 6 October 2015
5. Land Bank of the Philippines
Engagement Score – 999
Check out LANDBANK's Ident Feature in CNN Philippines. #WeHelpYOUGrow
Posted by Land Bank of the Philippines on Monday, 5 October 2015
6. Lime India
Engagement Score – 1,000
Pay your bills on time and spare yourself the late fees. Schedule your bill payments #onLime http://t.co/uxvS1grBOA pic.twitter.com/D1EToNfmGb
— Lime (@get_onLime) October 6, 2015
7. CoverFox India
Engagement Score – 1,000
Terms and conditions for the #wishIwasInsured #contest are here. https://t.co/ZRFtiSNxwA
— Coverfox (@Coverfox) October 9, 2015
8. KLM India
Engagement Score – 981
Avail 60% off on flights from India to Europe, North & South America: http://t.co/2GCUs5s2Da #CelebrateWithKLM pic.twitter.com/E13shOzcJh
— KLM India (@KLMIndia) October 7, 2015
9. Malaysia Airports
Engagement Score – 959
Tuan Haji Zainol is having such a good time! ������Come and celebrate with us #HariSukanNegara at #KLIA today. pic.twitter.com/ADVxr1mCF7
— Malaysia Airports (@MY_Airports) October 10, 2015
10. Thai Airways
Engagement Score – 839
Firm and strong! #A380 #London #ThaiAirways Photo credit: Instagram @dh_aviation_photography pic.twitter.com/t2HW32R9sz
— Thai Airways (@ThaiAirways) October 10, 2015
11. Cornetto India
Engagement Score – 1,000
12. Srilankan Airlines
Engagement Score – 1,000
13. Berger Paints
India Engagement Score – 1,000
14. Stayzilla India
Engagement Score – 960
15. McDonald’s Korea
Engagement Score – 938
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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