Ranjani Raghupathi
Jan 13, 2016

Engagement Meter: The week's top 15 social brand posts

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Spotify and Sunsilk made an impression.

Chumbak India
Chumbak India

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 4 to 10 January.


1. Spotify Singapore
Engagement Score – 1,000

2015 is so last year. What are you going to be listening to in 2016? Discover your Play it Forward playlist made just for you. #YearInMusic spotify.com/2015

Posted by Spotify on Wednesday, 6 January 2016

2. Singer India
Engagement Score – 1,000

Delhi government has initiated odd-even rule to curb pollution. What all are you doing to save environment? Share your stories. #Oddevensuccess

Posted by Singer India on Thursday, 7 January 2016

3. Kilkenny Malaysia
Engagement Score – 1,000


4. Movies Now India
Engagement Score – 999

#HappyBirthday Rowan Atkinson"I always feel that whatever I do, I could do better. I suppose it is perfectionism.."

Posted by Movies Now | Watch Hollywood in HD on Tuesday, 5 January 2016

5. Maggi Devilled SriLanka
Engagement Score – 997

What kind of "DevilledDaana" moment is the best?

Posted by Maggi Devilled Sri Lanka on Sunday, 3 January 2016


6. Sula Vineyards India
Engagement Score – 1,000

7. Mahindra Reva India
Engagement Score – 1,000

8. KFC Malaysia
Engagement Score – 1,000

9. Motorola India
Engagement Score – 1,000

10. Pizza Hut Malaysia
Engagement Score – 1,000


11. Sunsilk Philippines
Engagement Score – 938


12. The Glenlivet Singapore
Engagement Score – 917


13. All Nippon Airways
Engagement Score – 897


14. Chumbak India
Engagement Score – 754


15. Maxis Malaysia
Engagement Score – 546


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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