Engagement Meter: The week's top 15 social brand posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 4 to 10 January.

Facebook

1. Spotify Singapore
Engagement Score – 1,000

2. Singer India
Engagement Score – 1,000

3. Kilkenny Malaysia
Engagement Score – 1,000

4. Movies Now India
Engagement Score – 999

5. Maggi Devilled SriLanka
Engagement Score – 997

Twitter

6. Sula Vineyards India
Engagement Score – 1,000

#ContestAlert Complete the sentence “I’m excited about #SulaFest ’16 because…” & stand a chance to win passes! pic.twitter.com/O4FE2ceoSs

— Sula Vineyards (@sula_vineyards) January 6, 2016

7. Mahindra Reva India
Engagement Score – 1,000

.@ScoopWhoop tried out the #Mahindrae2o & you can too! Book your test drive today! Make it #YourEverydayCar! Read: https://t.co/bSusGpCxTm

— Mahindra Reva (@MahindraReva) January 6, 2016

8. KFC Malaysia
Engagement Score – 1,000

Try the NEW KFC Wasabi Rice Wrap! Taste the thrilling combination of Zinger strips + seaweed rice + Wasabi mayo! pic.twitter.com/VbdHVrgpza

— KFCmalaysia (@KFCmalaysia) January 4, 2016

9. Motorola India
Engagement Score – 1,000

If your phone could make a resolution this New Year, what would it be? #MyPhoneResolution pic.twitter.com/v6rQSrW3Vp

— Motorola India (@MotorolaIndia) January 5, 2016

10. Pizza Hut Malaysia
Engagement Score – 1,000

Happy birthday to our GOT7 leader! We hope one day we can feed you lots of pizza! Hehe. #SexyLeaderJBDay #HappyJBDay https://t.co/1ELyj36WvA

— Pizza Hut Malaysia (@pizzahutmsia) January 6, 2016

Instagram

11. Sunsilk Philippines
Engagement Score – 938

 

Be the first to know who our newest Hairkada is by following SunsilkPH on Periscope! Watch out for LIVE surprises! You wouldn't want to miss this, Hairkada! ;)

A photo posted by Sunsilk Philippines (@sunsilkph) on Jan 7, 2016 at 11:12pm PST

 

12. The Glenlivet Singapore
Engagement Score – 917

 

How does whisky get its taste? The time the spirit spends in an oak barrel influences its colour and taste, making it a true blend of art and science. You don’t have to be an expert to appreciate the finished product. Open a bottle and try it for yourself. #glenlivetsg #theglenlivet #glenlivet #singlemalt #speyside #whisky #liquor #igsg

A photo posted by The Glenlivet Singapore (@theglenlivet_sg) on Jan 4, 2016 at 4:06am PST

 

13. All Nippon Airways
Engagement Score – 897

 

To us, beauty is in the details. It’s the little things that are designed to create a relaxing atmosphere for the perfect in-flight experience. (Photo via @lalaenis)

A photo posted by All Nippon Airways (ANA) (@allnipponairways_official) on Jan 7, 2016 at 8:46am PST

 

14. Chumbak India
Engagement Score – 754

 

Work came to a standstill today at the Chumbak Studio as we couldn't get over how adorable Hugo and this kitty were together. #chumbak #makehappy #hugo #pets #love #cute

A photo posted by Chumbak (@chumbak) on Jan 7, 2016 at 1:54am PST

 

15. Maxis Malaysia
Engagement Score – 546

 

Repost our 'I Want a BB-8’ video on your Facebook page, Instagram OR Twitter with your most creative caption on why do you like #BB8 and which @starwars movie you like the best and why. Follow and tag us on Instagram @Maxis or Twitter @MaxisComms and include hashtag #iwantmaxisbb8 in your caption. For Facebook entries, email the link of your entry to [email protected] #starwars #theforceawakens #lovestarwars #forceawakens #maytheforcebewithyou #starwarsfan #rey #finn #stormtrooper #poedameron

A video posted by Maxis (@maxis) on Jan 5, 2016 at 2:20am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.