
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 4 to 10 January.
1. Spotify Singapore
Engagement Score – 1,000
2015 is so last year. What are you going to be listening to in 2016? Discover your Play it Forward playlist made just for you. #YearInMusic spotify.com/2015
Posted by Spotify on Wednesday, 6 January 2016
2. Singer India
Engagement Score – 1,000
Delhi government has initiated odd-even rule to curb pollution. What all are you doing to save environment? Share your stories. #Oddevensuccess
Posted by Singer India on Thursday, 7 January 2016
3. Kilkenny Malaysia
Engagement Score – 1,000
4. Movies Now India
Engagement Score – 999
#HappyBirthday Rowan Atkinson"I always feel that whatever I do, I could do better. I suppose it is perfectionism.."
Posted by Movies Now | Watch Hollywood in HD on Tuesday, 5 January 2016
5. Maggi Devilled SriLanka
Engagement Score – 997
What kind of "DevilledDaana" moment is the best?
Posted by Maggi Devilled Sri Lanka on Sunday, 3 January 2016
Twitter
6. Sula Vineyards India
Engagement Score – 1,000
#ContestAlert Complete the sentence “I’m excited about #SulaFest ’16 because…” & stand a chance to win passes! pic.twitter.com/O4FE2ceoSs
— Sula Vineyards (@sula_vineyards) January 6, 2016
7. Mahindra Reva India
Engagement Score – 1,000
.@ScoopWhoop tried out the #Mahindrae2o & you can too! Book your test drive today! Make it #YourEverydayCar! Read: https://t.co/bSusGpCxTm
— Mahindra Reva (@MahindraReva) January 6, 2016
8. KFC Malaysia
Engagement Score – 1,000
Try the NEW KFC Wasabi Rice Wrap! Taste the thrilling combination of Zinger strips + seaweed rice + Wasabi mayo! pic.twitter.com/VbdHVrgpza
— KFCmalaysia (@KFCmalaysia) January 4, 2016
9. Motorola India
Engagement Score – 1,000
If your phone could make a resolution this New Year, what would it be? #MyPhoneResolution pic.twitter.com/v6rQSrW3Vp
— Motorola India (@MotorolaIndia) January 5, 2016
10. Pizza Hut Malaysia
Engagement Score – 1,000
Happy birthday to our GOT7 leader! We hope one day we can feed you lots of pizza! Hehe. #SexyLeaderJBDay #HappyJBDay https://t.co/1ELyj36WvA
— Pizza Hut Malaysia (@pizzahutmsia) January 6, 2016
Instagram
11. Sunsilk Philippines
Engagement Score – 938
12. The Glenlivet Singapore
Engagement Score – 917
13. All Nippon Airways
Engagement Score – 897
14. Chumbak India
Engagement Score – 754
15. Maxis Malaysia
Engagement Score – 546
![]()
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
|