
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 11 through 17 January.
1. Audi Singapore
Engagement Score – 1,000
0-100 km/h in 3.2 seconds. Have you met this beauty yet?
Posted by Audi Singapore on Friday, 15 January 2016
2. Jeep India
Engagement Score – 1,000
Geared for wherever you want to go.
Posted by Jeep India on Wednesday, 13 January 2016
3. Standard Charted Singapore
Engagement Score – 1,000
Experience island-hopping in Boracay. Enjoy up to 12% off hotel bookings at Expedia with your Standard Chartered Credit Card for a rejuvenating getaway. T&Cs apply – http://on.sc.com/Expedia-sg
Posted by Standard Chartered Singapore on Thursday, 14 January 2016
4. Kirin Ichiban Malaysia
Engagement Score – 1,000
Seijin no Hi (Coming of Age Day) is an annual celebration to congratulate those who turned 20 years old. It is an auspicious day for new adults to join the society as a responsible individual.
Posted by Kirin Ichiban Malaysia on Sunday, 10 January 2016
5. Intel Singapore
Engagement Score – 915
Strike a balance between form and function with 6th Generation Intel Core processors inside your HP Spectre x360. Experience powerful computing on-the-go at: http://intel.ly/1n4a5fz HP Singapore
Posted by Intel Singapore on Friday, 15 January 2016
6. Marina Bay Sands Singapore
Engagement Score – 1,000
Jessica Jung is in the house and the fans are screaming her name! #valentinombs #TheShoppesMBS pic.twitter.com/kz7svRsTRB
— Marina Bay Sands (@marinabaysands) January 13, 2016
7. Nestle India
Engagement Score – 1,000
Watch the new video of 104yr old marathoner Fauja Singh & Salute his spirit of running for India #100andrunning https://t.co/VhnMeI40ht
— Nestlé India (@NestleIndia) January 13, 2016
8. Manu Life Philippines
Engagement Score – 1,000
Watch the music video of @jamesxreid for ManulifeMOVE! https://t.co/Nw614D6kM7 #manulifeMOVEph pic.twitter.com/4I0lYMtWSD
— Manulife Philippines (@ManulifePH) January 14, 2016
9. Voonik India
Engagement Score – 1,000
@TheFarahKhan launches @Voonik 1st TV Ad at Stardust Awards on @ColorsTV 7PM onwards! #HarDinFashionKaro pic.twitter.com/1yqB7o5qJn
— Voonik (@Voonik) January 10, 2016
10. Levi's India
Engagement Score – 931
Grab your classic fits at the Levi's #EOSS. Head to your nearest Levi's store: https://t.co/Tx66b7N6xV pic.twitter.com/QR73pmSkEx
— Levi's India (@Levis_IN) January 11, 2016
11. The Macallan Hong Kong
Engagement Score – 954
12. Hypercity India
Engagement Score – 951
13. Wonder Cement India
Engagement Score – 943
14. Tata Docomo India
Engagement Score – 902
15. Woo India
Engagement Score – 902
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Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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