Ranjani Raghupathi
Sep 15, 2016

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

See how McDonald's, Xiaomi, Dunkin' Donuts and others made a social impression.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 5 to 11 September.

Facebook

1. Giant Malaysia
Engagement Score – 1,000

2. Jio India
Engagement Score – 1,000

3. Dunkin' Donuts Philippines
Engagement Score – 1,000

4. Fila India
Engagement Score – 1,000

5. Sunsilk Philippines
Engagement Score – 1,000

 

Twitter

6. Madindra Thar India
Engagement Score – 1,000

7. Netflix Asia
Engagement Score – 1,000

8. Lava Mobiles India
Engagement Score – 1,000

9. Gillette Indonesia
Engagement Score – 1,000

10. MsDonald's Thailand
Engagement Score – 1,000

 

Instagram

11. Smirnoff India
Engagement Score – 999

12. Visit Singapore
Engagement Score – 973

13. KTM India
Engagement Score – 907

 

Shamheel Kotta sketches out his latest love. Great job, mate! #ReadyToRace #KTM

A photo posted by KTM - Ready To Race India (@ktm_india) on

14. FBB India
Engagement Score – 862

15. Xiaomi Singapore
Engagement Score – 644

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

2 days ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 days ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

2 days ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.