Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of July 18th - 24th, 2016.
1. Toyota Innova India
Engagement Score – 1,000
2. Adidas Philippines
Engagement Score – 1,000
3. HDFC Home Loans India
Engagement Score – 1,000
4. Fitbit Hong Kong
Engagement Score – 1,000
5. Caltex Philippines
Engagement Score – 1,000
6. Muthoot India
Engagement Score – 1,000
Hurry up and participate in the #KabaliWithMuthoot contest! Giving away lucky Superstar silver coins to 5 winners. Follow us @MuthootIndia
— Muthoot India (@MuthootIndia) 21 July 2016
7. Indian Oil Corp Ltd
Engagement Score – 1,000
IndianOil ñ The Energy of India. pic.twitter.com/qIQ9y0XTEV
— Indian Oil Corp Ltd (@IndianOilcl) 22 July 2016
8. Kit Kat Indonesia
Engagement Score – 1,000
Bikin BREAK kamu makin relax dengan menangin Relaxing Break Package spesial ini. Yuk ikutan! #RelaxingBreak pic.twitter.com/6LmlpGY8NG
— KIT KAT Indonesia (@KitKat_ID) 20 July 2016
9. KFC Malaysia
Engagement Score – 1,000
Paling suka wedges atau kentang? Retweet untuk cheezy wedges, Fav untuk crispier fries! pic.twitter.com/vu56mgfGm5
— KFCmalaysia (@KFCmalaysia) 21 July 2016
10. Truly Madly India
Engagement Score – 1,000
Hello Tweeps! What would say to impress your crush? Tweet with #BeHeard and win @Flipkart vouchers #ContestAlert #contest
— TrulyMadly (@thetrulymadly) 21 July 2016
11. Leica Store Singapore
Engagement Score – 953
12. Zostel India
Engagement Score – 911
13. Allianz Malaysia
Engagement Score – 909
14. Nikon India
Engagement Score – 901
15. Sula Vineyards India
Engagement Score – 721
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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