Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 30 November to 6 December.
1. Tata Motors India
Engagement Score - 1,000
Presenting the NEXT in Design Drive & Connectivity - Zica from Tata Motors - It’s #Fantastico! It’s been a fun 3 days at the #ZICA Media Drive. Watch out for media reviews from 5th December onwards.
Posted by Tata Motors on Saturday, 28 November 2015
2. KLM Malaysia
Engagement Score - 1,000
The temperature is dropping, so are our fares! Fly to Europe from only MYR2,577 all-in!
Posted by KLM Malaysia on Sunday, 29 November 2015
3. Singapore Airlines
Engagement Score - 1,000
At Singapore Airlines, no detail is too small.#NoDetailTooSmall #FlySQ #SingaporeAir
Posted by Singapore Airlines on Wednesday, 2 December 2015
4. Citibank Philippines
Engagement Score - 1,000
LIKE & SHARE this post for a chance to win an iPad Mini from us! Know more at www.citibank.com.ph/bmw
Posted by Citibank Philippines on Wednesday, 2 December 2015
5. Huawei APAC
Engagement Score - 632
Huawei takes honour at Telecom Asia Readers’ Choice & Innovation Awards! #TARCA2015Huawei has been honored with the...
Posted by Huawei APAC on Wednesday, 2 December 2015
6. Dell India
Engagement Score - 1,000
What can you get for just Rs. 749? Tell us and you can win shopping vouchers!#DellAtRs749 RT now! #ContestAlert pic.twitter.com/Jfz29uuKuv
— Dell India (@Dell_IN) December 4, 2015
7. Marina Bay Sands Singapore
Engagement Score - 1,000
The moment we’ve all been waiting for! DAVID BECKHAM is right here on the red carpet! #MBSxSGIFF pic.twitter.com/SwrVXQJUZa
— Marina Bay Sands (@marinabaysands) December 5, 2015
8. OPPO Singapore
Engagement Score - 1,000
Retweet to pass this gift around twitter! One of you retweeters will get this gift! Ho ho~ #OPPOSanta #SantaTakeover pic.twitter.com/kg05eF64f8
— OPPO Singapore (@OPPOSingapore) December 3, 2015
9. Garnier Malaysia
Engagement Score - 1,000
Is it just us or don't you all get emotional when TOP does his speeches #BIGBANG #2015MAMA pic.twitter.com/716fJhE1tl
— Garnier Malaysia (@GarnierMalaysia) December 2, 2015
10. McDonald's India
Engagement Score - 1,000
Participate in the #FilmySpiceOff today and stand a chance to win awesome vouchers and a Mega prize of an iPad mini. RT RT RT!
— McDonald's India (@mcdonaldsindia) December 5, 2015
11. KTM India
Engagement Score – 932
12. Cream Silk Philippines
Engagement Score – 929
13. Vodafone India
Engagement Score – 976
14. Motorola India
Engagement Score - 843
15. Landmark Stores India
Engagement Score - 696
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.