Ranjani Raghupathi
Dec 11, 2015

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Marina Bay Sands, KLM, Singapore Airlines, Garnier and Vodaphone made an impression.

Yep, that's Beckham
Yep, that's Beckham

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 30 November to 6 December.


1. Tata Motors India
Engagement Score - 1,000

Presenting the NEXT in Design Drive & Connectivity - Zica from Tata Motors - It’s #Fantastico! It’s been a fun 3 days at the #ZICA Media Drive. Watch out for media reviews from 5th December onwards.

Posted by Tata Motors on Saturday, 28 November 2015

2. KLM Malaysia
Engagement Score - 1,000

The temperature is dropping, so are our fares! Fly to Europe from only MYR2,577 all-in!

Posted by KLM Malaysia on Sunday, 29 November 2015

3. Singapore Airlines
Engagement Score - 1,000

At Singapore Airlines, no detail is too small.#NoDetailTooSmall #FlySQ #SingaporeAir

Posted by Singapore Airlines on Wednesday, 2 December 2015

4. Citibank Philippines
Engagement Score - 1,000

LIKE & SHARE this post for a chance to win an iPad Mini from us! Know more at www.citibank.com.ph/bmw

Posted by Citibank Philippines on Wednesday, 2 December 2015

5. Huawei APAC
Engagement Score - 632

Huawei takes honour at Telecom Asia Readers’ Choice & Innovation Awards! #TARCA2015Huawei has been honored with the...

Posted by Huawei APAC on Wednesday, 2 December 2015


6. Dell India
Engagement Score - 1,000

7. Marina Bay Sands Singapore
Engagement Score - 1,000

8. OPPO Singapore
Engagement Score - 1,000

9. Garnier Malaysia
Engagement Score - 1,000

10. McDonald's India
Engagement Score - 1,000


11. KTM India
Engagement Score – 932


We ride together, stay together. Tag your #KTMBro’s and let them know! #ReadyToRace #KTMIndia PC: KTM RC200 Official

A photo posted by KTM - Ready To Race India (@ktm_india) on


12. Cream Silk Philippines
Engagement Score – 929


Talk about #BeyondBeautiful hair AND talent! @nadzlustre is wowing the crowd w/ her performance! #CreamSilkHairDare

A video posted by Cream Silk Philippines (@creamsilkph) on


13. Vodafone India
Engagement Score – 976


14. Motorola India
Engagement Score - 843


15. Landmark Stores India
Engagement Score - 696


What’s in-store for the #KidsCarnival? Well, pay Rs. 499/- instead of Rs. 599/- for #RickRiordon’s #MagnusChase .

A photo posted by Landmark Stores (@landmarkstores) on

About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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