Engagement Meter: Social campaigns and posts that worked in December 2016

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from December 2016.

Top Campaigns

1. Nexa India #Ignis Electronation
Engagement Score – 1,000
Number of Facebook Posts – 10

The campaign consisted 10 Facebook Posts and they received over 633,000 Likes, 1,200 Comments and 900 Shares.

 

A free concert pass is just the right answer away! Share with us using #Ignis & you could catch @axwell LIVE!

A photo posted by NEXA (@nexaexperience) on Dec 26, 2016 at 6:32am PST

2. Amazon Fashion India #JockeyUSAOriginals
Engagement Score – 1,000
Number of Tweets – 10

Between December 21st and 22nd, Amazon Fashion posted 10 times on Twitter around the contest. It received 1,500Likes, 2,600 Comments and 1,700 Retweets.

 

Let's get started! Here is Question 1 !

Don't forget to use #JockeyUSAOriginals

All the best!#ContestAlert @JockeyIndia pic.twitter.com/SgJ4MUBCzU

— AmazonFashionIN (@AmazonFashionIn) 22 December 2016

3. Bajaj Finserv India #TheWayToPay
Engagement Score – 986
Number of Tweets – 27

On both Facebook and Twitter , the brand posted over 26 times about the campaign. They collectively received 34,800 Likes. The campaign also extended to Twitter and Instgram.

#TheWayToPay is here! Presenting India's fastest growing #EMINetwork for shoppers across product categories https://t.co/sYyDhCdhHv pic.twitter.com/1NGVkSTY5o

— Bajaj Finserv (@Bajaj_Finserv) 22 December 2016

 

Top Facebook Posts

1. Nissan India
Engagement Score – 1,000

2. Panasonic Philippines
Engagement Score – 1,000

3. Garnier Men Indonesia
Engagement Score – 1,000

 

Top Tweets

1. Nestea Philippines
Engagement Score – 1,000

Leaked audition tapes ng #LizQuen for the NESTEA Strawberry Kiwi commercial! Sino sa kanilang dalawa ang mas magaling? pic.twitter.com/CZCn5mTRHs

— Nestea Philippines (@NesteaPH) 17 December 2016

2. Reliance General India
Engagement Score – 1,000

Here it is. Upload a picture of your child wearing helmet and stand a chance to win exciting gifts. #ChangeTheCap #Contest pic.twitter.com/20JJS75nNU

— Reliance General (@RelianceGenIn) 24 December 2016

3. Samsung Malaysia
Engagement Score – 1,000

Instant rebate of RM300 when you purchase Galaxy S7 or S7 edge from 19th Dec 2016 - 19th Feb 2017

Discover more at: https://t.co/7ZXGnxruaB pic.twitter.com/8vQmx5iEYt

— Samsung Malaysia (@SamsungMalaysia) 19 December 2016

 

Top Instagram Images

1. One Plus India
Engagement Score – 1,000

 

#Repost @jacquelinef143 with @repostapp ··· Our Santa @jacquelinef143 decided to spread some cheer by giving away #OnePlus3T smartphones to three lucky fans! Participate now for a chance to win 3 brand new 64GB #OnePlus3T phones for you or your loved ones. All you need to do is: 1. Follow us @OnePlus_India on Instagram 2. Comment below by tagging the loved ones you want to surprise with this awesome Christmas gift (Don’t worry, you can put your own name down too). T&C: http://onepl.us/#OnePlusXmasT&C!????????

A video posted by OnePlus India (@oneplus_india) on Dec 23, 2016 at 9:48pm PST

2. Havell's India
Engagement Score – 998

 

Is your home #party ready? Share your #2017WithHavells #NewYear Party #Décor photos with us and get a chance to win #exciting #vouchers! Rules are easy: 1. Follow our page @havells__india( if you haven’t already) 2. Like this post 3. Tag your 3 friends #havells #deckup #newyear2017 #partyready #festive #season #celebration #contest #contestday #contestalert #star #appliances #gifts #instaphoto #instadaily #instagood #instago

A photo posted by Havells (@havells__india) on Dec 28, 2016 at 11:39pm PST

3. Allianz Malaysia
Engagement Score – 791

 

It’s the last Friday of the year! We are giving away Bath & Body Works PocketBac Hand Sanitizer for today’s #GuessWhat edition! Name the item in the close-up photo and 5 winners will be selected at random to win the prizes. #allianzgiveaway #guesswhat

A photo posted by Allianz Malaysia (@allianzmalaysia) on Dec 29, 2016 at 10:38pm PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.