Ranjani Raghupathi
Jan 5, 2017

Engagement Meter: Social campaigns and posts that worked in December 2016

See how Amazon, Nissan, Panasonic, Garnier and others made an impression.

Engagement Meter: Social campaigns and posts that worked in December 2016

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from December 2016.

Top Campaigns

1. Nexa India #Ignis Electronation
Engagement Score – 1,000
Number of Facebook Posts – 10

The campaign consisted 10 Facebook Posts and they received over 633,000 Likes, 1,200 Comments and 900 Shares.


A free concert pass is just the right answer away! Share with us using #Ignis & you could catch @axwell LIVE!

A photo posted by NEXA (@nexaexperience) on

2. Amazon Fashion India #JockeyUSAOriginals
Engagement Score – 1,000
Number of Tweets – 10

Between December 21st and 22nd, Amazon Fashion posted 10 times on Twitter around the contest. It received 1,500Likes, 2,600 Comments and 1,700 Retweets.


3. Bajaj Finserv India #TheWayToPay
Engagement Score – 986
Number of Tweets – 27

On both Facebook and Twitter , the brand posted over 26 times about the campaign. They collectively received 34,800 Likes. The campaign also extended to Twitter and Instgram.


Top Facebook Posts

1. Nissan India
Engagement Score – 1,000

2. Panasonic Philippines
Engagement Score – 1,000

3. Garnier Men Indonesia
Engagement Score – 1,000


Top Tweets

1. Nestea Philippines
Engagement Score – 1,000

2. Reliance General India
Engagement Score – 1,000

3. Samsung Malaysia
Engagement Score – 1,000


Top Instagram Images

1. One Plus India
Engagement Score – 1,000

2. Havell's India
Engagement Score – 998

3. Allianz Malaysia
Engagement Score – 791


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

2 hours ago

Creative Minds: Calvin Choong has an entire room of ...

Get to know the creative group head at Zeno Group whose son is the only respite he needs at the end of a bad day.

7 hours ago

Is this Malaysia Airlines campaign delusional?

In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.

8 hours ago

Women to Watch 2022: Ela Federigan-Chua, Optimax ...

An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.

8 hours ago

Chinese social platforms are more child-safe than ...

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.