Ranjani Raghupathi
Feb 2, 2017

Engagement Meter: January's top social-media brand campaigns and posts

See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.

Huawei Singapore
Huawei Singapore

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the monoth of January.

Top Campaigns

1. Cadbury Dairy Milk Silk India #SilkOreo
Engagement Score – 996
Number of Facebook posts – 11

On Facebook, the campaign consisted of 11 Facebook posts. The brand received over 1 million likes and close to 25,000 comments and shares on the campaign.

2. L'Oreal Paris Indonesia #CareWithMicellar
Engagement Score – 945
Number of Facebook posts – 10

#CareWithMicellar was the campaign that engaged the best for L'Oreal Indonesia. On Facebook, the 10 brand posts collectively received over 100,000 likes.

3. Oppo Mobile India #BB10
Engagement Score – 825
Number of Facebook Posts – 3

Between Jan 4th and 18th, Oppo tweeted 3 times around the hashtag. It received over 1,100 likes and 400 retweets on Twitter and 216,000 likes on Facebook.


Top Facebook Posts

1. Castrol India
Engagement Score – 1,000

2. Visa Philippines
Engagement Score – 1,000

3. Sony Malaysia
Engagement Score – 1,000


Top Twitter Tweets

1. Pond's Philippines
Engagement Score – 1,000

2. KFC Malaysia
Engagement Score – 1,000

3. AIS Thailand
Engagement Score – 1,000


Top Instagram Images

1. Huawei Mobile Singapore
Engagement Score – 980

2. Canon Korea
Engagement Score – 953

3. Axa Hong Kong
Engagement Score – 883


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

9 hours ago

How Hyundai Genesis responded when Tiger Woods ...

The brand’s PR team is stressing transparency about its safety features.

9 hours ago

Why brands should take note of Twitter's 'Super ...

The new direction Twitter is going in illustrates the growing power of creators in social media.

9 hours ago

Airbnb slashes spend in permanent shift from ...

CEO describes move as 'very important'.

9 hours ago

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.