Engagement Meter: January's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the monoth of January.

Top Campaigns

1. Cadbury Dairy Milk Silk India #SilkOreo
Engagement Score – 996
Number of Facebook posts – 11

On Facebook, the campaign consisted of 11 Facebook posts. The brand received over 1 million likes and close to 25,000 comments and shares on the campaign.

2. L'Oreal Paris Indonesia #CareWithMicellar
Engagement Score – 945
Number of Facebook posts – 10

#CareWithMicellar was the campaign that engaged the best for L'Oreal Indonesia. On Facebook, the 10 brand posts collectively received over 100,000 likes.

3. Oppo Mobile India #BB10
Engagement Score – 825
Number of Facebook Posts – 3

Between Jan 4th and 18th, Oppo tweeted 3 times around the hashtag. It received over 1,100 likes and 400 retweets on Twitter and 216,000 likes on Facebook.

The dudes of #BB10 house, Manu, Manveer & Rohan had a fun time during 'OPPO F1s Selfie Expert, Calendar task 2017’#ILikeSelfieExpert pic.twitter.com/WVcYlsuwTt

— OPPO Mobile India (@oppomobileindia) 4 January 2017

 

Top Facebook Posts

1. Castrol India
Engagement Score – 1,000

2. Visa Philippines
Engagement Score – 1,000

3. Sony Malaysia
Engagement Score – 1,000

 

Top Twitter Tweets

1. Pond's Philippines
Engagement Score – 1,000

You got this, Maxine. We believe in your beauty. #MostBeautifulWithPonds pic.twitter.com/4ehUHNnH4l

— Pond's Philippines (@PondsPH) 30 January 2017

2. KFC Malaysia
Engagement Score – 1,000

Don’t you wish you were the one holding onto the Cheezy Mushroom Burger in the picture? Good news, it’s available as à la carte from RM9.10! pic.twitter.com/Vur3eag5bi

— KFCmalaysia (@KFCmalaysia) 20 January 2017

3. AIS Thailand
Engagement Score – 1,000

VOTE NOW! ??????????????? ??????????? “??????” ????? ?????????? #MissUniverse #Thailand #AIS pic.twitter.com/zlMOpxYmcb

— AIS (@AIS_Thailand) 28 January 2017

 

Top Instagram Images

1. Huawei Mobile Singapore
Engagement Score – 980

 

The Chinese New Year Week may have started with a large downpour, but that will not stop us from giving away a Huawei Mate 8 to brighten up your week! Here’s your chance to win a Huawei Mate 8: 1. Like our Facebook Page and Instagram 2. Like and Share this Post on Facebook 3. Share with us in the comments below, which of the Huawei Service Methods you prefer and why. It’s that simple! Contest ends 30th January 2017. By participating in this contest, you are deemed to have reviewed, read and accepted the Terms and Conditions: http://po.st/Jan2017ServiceContest

A photo posted by HuaweiMobileSG (@huaweimobilesg) on Jan 22, 2017 at 8:01pm PST

2. Canon Korea
Engagement Score – 953

 

2017 ??? ?? ?? ??? ??? ??? ??, ???? ??! ??? ??? ? ??? ??? ?????. ??? ?? ??? ???? :D . - ?? : 2017. 1. 23 ~ 1. 26 - ?? : 2017. 2. 1 - ?? : ??? ??? ?? ??? ??? ??? - ?? : ???? ?????(tall)_20? #?? #??? #???? #?? #??? #event #???????? #canonimagestorming #canonkr

A video posted by ??? ?????, ???? ????? (@canonkorea) on Jan 22, 2017 at 11:27pm PST

3. Axa Hong Kong
Engagement Score – 883

 

??????#BetterMe ??-?????? ???????????,??????????????????????-??????????????????,??????????,????????????????? ? #AXA?? #BetterMe #travel #travelgram #vacation #venice #gondola #italy?

A photo posted by AXA?? - Hong Kong (@axahongkong) on Jan 17, 2017 at 1:04am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.