Ranjani Raghupathi
Jan 12, 2015

Engagement Meter: Brands appear with new year cheer

New year's resolutions and pop culture references got brands including KFC, Ford and Head & Shoulders to the top of the engagement meter in the past week.

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most...

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