Ranjani Raghupathi
May 4, 2016

Engagement Meter: April's best brand posts from Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including eBay, Fortune Foods, Recona, Sephora and 100 Pipers made an impression.

Engagement Meter: April's best brand posts from Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of April 2016.


1. Fortune Foods India
Engagement Score – 1,000

2. Coway Malaysia
Engagement Score – 1,000

3. Sunlight Indonesia
Engagement Score – 1,000

4. Rexona Philippines
Engagement Score – 1,000

5. Ebay India
Engagement Score – 955

6. Flipkart India
Engagement Score – 948


7. GoIbibo India
Engagement Score – 1,000


8. Sephora Malaysia
Engagement Score – 1,000


9. Kingfisher India
Engagement Score – 1,000


10. HSBC Singapore
Engagement Score – 1,000


11. Lenovo India
Engagement Score – 960



12. Singapore Media Academy
Engagement Score – 990


13. 100 Pipers India
Engagement Score – 956


100 Pipers #TrueLegend Awards honor Dr. Dharmendra Khandel for his immense #compassion towards conserving the #wild. This tiger conservationist is the force behind #Tiger Watch, an #NGO involved in anti-poaching operations as well as rehabilitation of poaching tribes around the tiger reserve. Tiger Watch was instrumental in pointing out that eighteen #tigers were missing from #Ranthambhore, a fact initially denied by the #Forest Department. The NGOís persistent stance was later vindicated by the #Wildlife Institute of India, which conducted its own independent tiger census and came to the same conclusion. He has also been instrumental in catching 70 poachers during a period of ten years. A Ph.D. in Botany, he is #passionate about the exploration of diversity in spiders, snakes and mega #fauna.†#goodness #wilderness #instavid #video #instadaily #instamood #reserve #society #instahub #votd #awesome

A video posted by 100 Pipers India (@100pipersindia) on


14. Max Healthcare
Engagement Score – 740


15. Pepsi India
Engagement Score – 730


Congratulations to West Indies on becoming CHAMPIONS! #PepsiMoji

A photo posted by Pepsi India (@pepsiindia) on


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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