Engagement Meter: April's best brand posts from Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of April 2016.

Facebook

1. Fortune Foods India
Engagement Score – 1,000

2. Coway Malaysia
Engagement Score – 1,000

3. Sunlight Indonesia
Engagement Score – 1,000

4. Rexona Philippines
Engagement Score – 1,000

5. Ebay India
Engagement Score – 955

6. Flipkart India
Engagement Score – 948

Twitter

7. GoIbibo India
Engagement Score – 1,000

Sign-Up Bonus of ?500 goCash On Downloading Goibibo App! Use goCash For Hotels, Flights & Bus Bookings! GoKarde!
https://t.co/wuH4BZrejP

— goibibo (@goibibo) April 15, 2016

 

8. Sephora Malaysia
Engagement Score – 1,000

Come play with MOONSHOT! Reporting LIVE from Sephora Mid Valley. #SandaraPark will grace the stage soon ?? but in... https://t.co/avJB6DPqUp

— Sephora Malaysia (@sephora_msia) April 21, 2016

 

9. Kingfisher India
Engagement Score – 1,000

Watch your favourite players celebrate the #GoodTimes on the pitch & off it! #UnitedByGoodTimes #KFcelebratesCrickethttps://t.co/CZk4no8a33

— Kingfisher (@kingfisherworld) April 29, 2016

 

10. HSBC Singapore
Engagement Score – 1,000

The worldís best rugby teams are colliding at #Singapore7s. Whoíll be the champion? #HSBC7s https://t.co/orIxgWgdQ9 pic.twitter.com/1YsZjjNm9M

— HSBC Singapore (@HSBC_SG) April 8, 2016

 

11. Lenovo India
Engagement Score – 960

Apr 4, 1975 - @BillGates created @Microsoft which birthed @Windows - the world's most popular OS! #ThisDayThatYear pic.twitter.com/DI6LnLOdCG

— Lenovo India (@Lenovo_in) April 4, 2016

 

Instagram

12. Singapore Media Academy
Engagement Score – 990

 

Do you agree? . . . . Credit: theredlist.com #SingaporeMediaAcademy #SMASG #mediacorp #sgig #igsg #media #filmmaker #instagood #filmmakerslife #filmschool #like4like #directing #singapore #igdaily #acting #qotd #quote #quotes #quotestoliveby #inspiring #inspired #friday #goodmorning #positive #positivevibes #tgif #actor

A photo posted by Singapore Media Academy (@smasg) on Apr 28, 2016 at 8:12pm PDT

 

13. 100 Pipers India
Engagement Score – 956

 

100 Pipers #TrueLegend Awards honor Dr. Dharmendra Khandel for his immense #compassion towards conserving the #wild. This tiger conservationist is the force behind #Tiger Watch, an #NGO involved in anti-poaching operations as well as rehabilitation of poaching tribes around the tiger reserve. Tiger Watch was instrumental in pointing out that eighteen #tigers were missing from #Ranthambhore, a fact initially denied by the #Forest Department. The NGOís persistent stance was later vindicated by the #Wildlife Institute of India, which conducted its own independent tiger census and came to the same conclusion. He has also been instrumental in catching 70 poachers during a period of ten years. A Ph.D. in Botany, he is #passionate about the exploration of diversity in spiders, snakes and mega #fauna.†#goodness #wilderness #instavid #video #instadaily #instamood #reserve #society #instahub #votd #awesome

A video posted by 100 Pipers India (@100pipersindia) on Apr 10, 2016 at 12:05am PDT

 

14. Max Healthcare
Engagement Score – 740

 

A little bit of honey and hot water can easily boost your immunity and health. #Maxhealthcare #maxhealthcareindia #health #healthyeating #healthylifestyle #healthytips #honey #hotwater

A photo posted by Max Healthcare (@max.healthcare) on Apr 4, 2016 at 9:11pm PDT

 

15. Pepsi India
Engagement Score – 730

 

Congratulations to West Indies on becoming CHAMPIONS! #PepsiMoji

A photo posted by Pepsi India (@pepsiindia) on Apr 3, 2016 at 12:38pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.