Michael Heusner
Oct 30, 2019

Endeavor Global Marketing rebrands to 160over90

The new move will merge all of EGM's sub-brands into one entity.

Endeavor Global Marketing rebrands to 160over90

Endeavor Global Marketing (EGM) is bringing all of its sub-brands together, as the company unifies under 160over90.

"This past year has been an exciting one for Endeavor Global Marketing," said Bozoma Saint John, CMO of Endeavor. "This is a creative agency that is making waves, and we’re just getting started."

The rebranded agency will encompass all of Endeavor Global Marketing’s multi-office team of 800 around the globe and will specialise in services including advertising, branding, experiential, sponsorships, partnerships, PR and communications.

According to 160over90, the rebrand will help to bring all of EGM’s former entities under one roof.

The change will include new social channels and a website separate from that of Endeavor's.

Ed Horne, president of EGM, will become president of 160over90.

"160over90 brings unmatched cultural access and influence, global scale, and the creative distribution through our in-house offerings – be it advertising, branding, communications, sponsorships or experiential," Horne said.

160over90 was originally an existing agency acquired by Endeavor last year.

The concept behind the name is meant to represent the elevated blood pressure a viewer might experience while watching one of the firm’s ads.

Campaign US

Related Articles

Just Published

2 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

2 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

2 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

2 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.