David Blecken
Sep 16, 2013

Empowered, content-focused teams make the difference on social: SingTel's Miguel Bernas

SPIKES ASIA 2013 - Through smarter organisation, brands using social media have ample opportunity to create connections with people despite little financial investment, Miguel Bernas, director of digital marketing for SingTel, said in his presentation at Spikes Asia today.

Miguel Bernas

The session, which included an introduction by Aliza Knox, MD of online sales for Asia-Pacific at Twitter, pointed to statistics from Nielsen that showed brand preference increased 30 per cent among Twitter users that had been engaged by a particular brand, while purchase intent rose by 53 per cent.

“Each moment is an opportunity to engage,” Knox said, presenting an example in which the low-cost airline Jetstar had successfully inserted itself into a conversation about...

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