Matthew Carlton
Jul 11, 2014

Embed creatives into your search strategy

Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.

If you have attended a digital conferences in the region in the past couple of years, chances are you will have heard search and media personnel complaining that creatives just don’t get’ what they do, and that they don’t utilise the insights gleaned from search and performance marketing. 

“I think the two camps simply start from a different place when it comes to digital content,” says iProspect global president Ben Wood. 

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