Staff Reporters
Mar 19, 2019

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

Grand Prix Porsche Macan launch
Brand Porsche
Agency Jack Morton Worldwide

Porsche wanted to introduce its Macan model to the China market in Shenzen, and agency Jack Morton Worldwide abandoned all constructs of a traditional car launch and focused on bringing the spirit of the Macan to life though an immersive and emotive journey. For one evening, the agency created an experience within a 5,000sqm abandoned factory with a troupe of...

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