Mar 12, 2004
Electrolux India moves to Mudra as it eyes women
Electrolux Kelvinator has handed Optimum Media Solutions, the media specialist arm of Mudra Communications, its media planning and buying account in India. The appointment comes ahead of an aggressive marketing strategy aimed at women, whom the company categorises as 'hope managers', between 20 to 35 years of age, with 'a mind of their own'.
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