Marc Violo
Nov 1, 2013

Eight 'techruptive' trends subverting the digital paradigm

Marc Violo, associate director of the Digital Lab at Ogilvy & Mather Shanghai, offers his views on what agencies can do to differentiate themselves in today's fast-paced digital era.

Marc Violo

Effective agencies have already erased the line between digital and traditional ad campaigns. A traditional campaign is a digitally integrated one. In this day and age, all campaigns should have website accessibility, mobile optimisation, and social plug-in enablement.

As we enter the next technology cycle, digital marketers should already be thinking about what technology they can utilise to connect with people in new creative ways. This is a key opportunity for forward-thinking agencies to tap...

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