E-commerce grocer Yihaodian opens 1,000 virtual 3D stores overnight

Following the successful video series 'The Best Choice', Ogilvy & Mather Shanghai has launched another online campaign for Yihaodian's 1,000 virtual 3D stores.

These 'stores' are located at some of China’s most iconic landmark locations as well as directly in front of bricks-and-mortar locations of Yihaodian competitors. Consumers can only see, visit and shop in them using the Yihaodian Virtual Store App, which can be downloaded in the Apple App store, while being physically present at one of the 1,000 locations.

The location-tagged virtual stores exist in key spots in Shanghai, Beijing, Guangzhou and Shenzhen. Each of the stores offers promotional discount coupons and gift vouchers. Yihaodian.com and Yihaodian’s Sina Weibo page are driving netizens to download the app.

“The most distinguishing feature of our augmented reality 3D virtual stores is that it’s bringing online shopping to the offline world, combining the advantages of online and traditional retail through constant innovation,” said Yu Gang, Yihaodian chairman. “Not only is this one-stop shopping experience cost-effective, it’s a direct home delivery service that’s free from the restrictions of store location, shelf space and operating hours through its mobile and e-commerce capabilities.”