MC Saatchi, the campaign's creator, uses strategic media placement in the personals section of a what's on title, HK Magazine, to sharpen the positioning while delivering a brutally simple message that speaks directly to the needs of readers of the different genres. MC's managing director Janice Chan said the agency started with the widely-held belief that you're never alone with a book and books are ideal companions. But the challenge was to find a place...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events