Ad Nut
Sep 30, 2015

Don't rush into marriage, or a personal loan

From Hong Kong: 'Compare widely, pick wisely', for MoneyHero.com by Ogilvy & Mather

Don't rush into marriage, or a personal loan

In Hong Kong's normally conservative advertising environment, ads that go beyond describing functional product benefits are few and far between. And commercials that use odd humour or dramatise the potential negative consequences of not choosing the brand in question are fewer and farther betweener. Which is why this gently funny slice-of-life spot for a loan-comparison service stands out.

Ad Nut has asked for a translation of the voiceover, but you don't really need to speak Cantonese to enjoy the spot, as long as you know the brand's positioning: "Your first choice is not always your best choice".

Update: Here is the English translation of the script, courtesy of Ogilvy:

This is Ying

And this is Hong

Back in the day, Hong was very handsome and smart

In no time, they married

Ying's mother always says even picking out groceries/vegetables shouldn't be so careless

Now Ying won't be so careless when choosing her person loan with MoneyHero.com.hk, the one-stop-shop that helps her compare personal loans to choose the right one.

Ewwwww

Free and independent comparison

Visit MoneyHero.com.hk to compare and make the right choice

CREDITS

Chief Creative Officer: Reed Collins
Senior Creative Director: Paul Suters
Creative Director: Bo Deng
Creative Director: Richard Sorenson
Associate Creative Director: Spring Liu
Art Director: Candace Yeung
Managing Partner: Scott McBride
Group Account Director: Carey Pearson
Account Manager: Cherie Tong
Producer: Lulu Wong

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

5 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

6 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

12 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

16 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.