In Hong Kong's normally conservative advertising environment, ads that go beyond describing functional product benefits are few and far between. And commercials that use odd humour or dramatise the potential negative consequences of not choosing the brand in question are fewer and farther betweener. Which is why this gently funny slice-of-life spot for a loan-comparison service stands out.
Ad Nut has asked for a translation of the voiceover, but you don't really need to speak Cantonese to enjoy the spot, as long as you know the brand's positioning: "Your first choice is not always your best choice".
Update: Here is the English translation of the script, courtesy of Ogilvy:
This is Ying
And this is Hong
Back in the day, Hong was very handsome and smart
In no time, they married
Ying's mother always says even picking out groceries/vegetables shouldn't be so careless
Now Ying won't be so careless when choosing her person loan with MoneyHero.com.hk, the one-stop-shop that helps her compare personal loans to choose the right one.
Free and independent comparison
Visit MoneyHero.com.hk to compare and make the right choice
Chief Creative Officer: Reed Collins
Senior Creative Director: Paul Suters
Creative Director: Bo Deng
Creative Director: Richard Sorenson
Associate Creative Director: Spring Liu
Art Director: Candace Yeung
Managing Partner: Scott McBride
Group Account Director: Carey Pearson
Account Manager: Cherie Tong
Producer: Lulu Wong
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