Ad Nut
Jan 21, 2016

Don't miss Watsons Malaysia's over-the-top CNY celebrity spectacular

From Malaysia: 'HappyBeautifulYear', by Watsons Malaysia

Don't miss Watsons Malaysia's over-the-top CNY celebrity spectacular

See more Lunar/Chinese
new year ads and promos

Five overacting aunties, falsetto singing, slapstick humour, celebrity cameos, men in drag, suggestive fruit...this video from Watsons Malaysia has everything Ad Nut could want in a madcap Chinese New Year video—and then some.

One of Ad Nut's colleagues observed that emulating the most hackneyed tropes of Hong Kong advertising might not be the greatest idea, and another reacted by saying, "What the [expletive deleted] did I just watch?"

But those colleagues just don't know fun when they see it. Ad Nut is grateful to the Watsons Malaysia marketing team, which made this masterpiece with support from Astro and Woohoo Pictures. HappyBeautifulYear indeed!

 

In case you need more crazy auntie action, there's also a making-of video:

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

3 hours ago

Adam & Eve/DDB prioritises growth in 2022 with ...

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

3 hours ago

IOC's Winter Olympic film shows fans mirroring ...

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

4 hours ago

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

4 hours ago

Ogilvy India recasts creative top management

Lowe Lintas' Puneet Kapoor to join Ogilvy as CCO, even as Mahesh Gharat and Kiran Anthony, creative leaders for south India exit.