Ad Nut
Jan 21, 2016

Don't miss Watsons Malaysia's over-the-top CNY celebrity spectacular

From Malaysia: 'HappyBeautifulYear', by Watsons Malaysia

Don't miss Watsons Malaysia's over-the-top CNY celebrity spectacular

See more Lunar/Chinese
new year ads and promos

Five overacting aunties, falsetto singing, slapstick humour, celebrity cameos, men in drag, suggestive fruit...this video from Watsons Malaysia has everything Ad Nut could want in a madcap Chinese New Year video—and then some.

One of Ad Nut's colleagues observed that emulating the most hackneyed tropes of Hong Kong advertising might not be the greatest idea, and another reacted by saying, "What the [expletive deleted] did I just watch?"

But those colleagues just don't know fun when they see it. Ad Nut is grateful to the Watsons Malaysia marketing team, which made this masterpiece with support from Astro and Woohoo Pictures. HappyBeautifulYear indeed!

 

In case you need more crazy auntie action, there's also a making-of video:

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

8 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

8 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

8 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.