
'Don't exploit coronavirus to promote a brand': Report
Kantar's Barometer India study also finds only a minority expect brands to be trusted sources of accurate information.

Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Purpose, laughs, and boppable tunes: Spikes jury ...
SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.
Crash Course: How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Lessons from Tesla, Apple and yoga (yes, yoga) in ...
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
Spikes Asia Awards 2021: Campaign's contenders 3
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.