Ad Nut
Mar 2, 2016

Does global parcel delivery equal globalisation?

From Asia: 'Local Passion, Global Ambition', for Fedex by Pulse Films and AMV BBDO

Does global parcel delivery equal globalisation?

FedEx's new series of brand films to inspire local small and medium-size enterprises (SMEs) to grow their businesses globally seems to be just as the brand describes it: "an imaginary journey [to] witness what international expansion could mean for their business".

It's all very well to provide support for SMEs expanding into overseas markets, but Ad Nut's admittedly small brain can't quite grasp how using express delivery helps them actually “have showrooms all over the world” or “be part of a global community”, as stated in the films.

Are there more business services that FedEx is now providing apart from transportation and delivery of parcels and documents?

FedEx's reply:

Hazel & Hershey and House of Hosoo [see videos below] representatives are dreaming [note: "dreaming"] about how their businesses could grow through international expansion. FedEx can assist customers in shipping internationally through its worldwide network and its automated systems that allow for completion of international shipping documentation.

Seems to Ad Nut like a bit of logistics hyperbole.


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