Ujaya Shakya
Jun 13, 2014

Dispatch from Nepal: Grow young in order to last forever

Marketing to young people is evben more critical ion Nepal, where 70 per cent of the population is below 35 years of age.

Ujaya Shakya

As per the government census of 2011, Nepal is predominantly a youthful country with almost 55 per cent of the population below 25 years and 70 per cent below 35 years. Unlike many developed economies, isn’t it a youthful market In this context, most marketers who want to dominate their category in this country should always first look to capture these younger audiences and create a brand image that will appeal and stay relevant to them.

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