Ad Nut
Oct 19, 2015

DirectAsia wants buying insurance to be more 'uplifting'

From Singapore: 'Where happier matters', for DirectAsia by Lowe Singapore

DirectAsia wants buying insurance to be more 'uplifting'

The insurance company is unveiling a new brand purpose ("to deliver a more positive experience when it comes to insurance") and visual identity as part of a "multimillion-dollar campaign" covering Singapore and Hong Kong. DirectAsia promises to provide a more "uplifting experience when you go to them for protection". Thus the video spot here focuses on the smiling, reassuring service rep rather than "the usual dread and confusion" people associate with dealing with their insurance".




Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

12 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

13 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

13 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

13 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.