Digitas launches in Indonesia

Publicis Groupe has launched Digitas in Indonesia, with the agency subsuming Razorfish Indonesia.

The 110-person Digitas Indonesia will be based in Jakarta, and incorporate Razorfish’s digital, technology and retail capabilities alongside its CRM, data and strategy offering. The agency’s client portfolio includes Nestle, McDonald’s, Exxon Mobil, Mercedes Benz, Coca-Cola and P&G.

Khalid Raheel, formerly head of Razorfish Indonesia, will lead Digitas Indonesia as managing director, reporting in to Brian Capel, Publicis Groupe Indonesia CEO and Jane Lin-Baden, Publicis Groupe APAC managing partner.

In a release, Raheel said he was excited to introduce Digitas to the Indonesian market, while Capel said existing clients are positive about the move. “With their strong consumer journey led consulting & execution capability across online and offline, Digitas offers unique understandings and solutions for brands who are striving to deliver seamless consumer experiences.”

The announcement continues Digitas' ambitious extension plans, which global brand president Michael Kahn outlined in an interview with Campaign earlier this year. Digitas is now present in nine APAC markets, with the aim of increasing this to 13 by the end of 2019.