John Kerr
Mar 2, 2017

Digital to grow, but do we have the talent to make it happen?

Mobile and digital spend in the region is forecast to grow rapidly over the next four years, but IAB Singapore’s John Kerr believes that unless the industry nurtures enough talent, those numbers won’t become a reality.

John Kerr

What were you doing in September 2011 For those curious, I was younger, thinner with less white hair and on vacation in Phuket.

It was also the last time IAB Singapore released an ad spend report, which back then, put digital spend in Singapore at just under 6 percent of total media spend. It also predicted that digital’s growth would come primarily from search and display.

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