Digital moves this week from Samsung, LG, Google and more

Samsung has called out for four willing daredevils to participate in its new challenge 'Galaxy SII versus the World'. The challenge pits each daredevil using a Galaxy SII smartphones to complete a variety of stunts submitted by the public through the microsite www.galaxyvstheworld.com

ZenithOptimedia released a study revealing that Weibo users are significantly more active than non-Weibo users in obtaining information about brands online, but an integrated digital approach is still important. The study aims to provide insight into the online behaviour of Chinese consumers and the latest digital touchpoints in China throughout tier one to five cities.

Anjali Rao resigned from CNN to host new lifestyle programmes with Hong Kong-based production company The Media Village. After 15 years of news, Rao is keen on exploring new opportunities in television and digital content distribution.

LG Electronics Indonesia rolled out a corporate social responsibility (CSR) social media campaign for Ramadan entitled 'Cup of faith'. The company will turn every 'like' on its Facebook page and every tweet on its Twitter page into a cup of rice for the less-fortunate.

The Economist launched an app for Android-based phones that includes free access to the editor’s weekly selection of six must-read articles. A single subscription to the publication, whether print or digital, entitles customers full access to the publication via all its apps.

Cutting Edge Digital appointed Colin Brown as business development manager. Brown's experience with stints at The Post Lounge, Big Fish Design and NZ's Sauce.

Mercedes-Benz launched an online campaign entitled ‘Mercedes-Benz Signature Drive’ for its new C-Class Coupe through BBDO/Proximity Singapore. The Facebook flash application shows the car taking the user on a virtual ride following the path of each line and curve of the viewer’s signature.

Nissan launched a promotional website ‘The Planet Zero’ enabling visitors to experience a virtual ‘zero-emission society. The site is part of Nissan’s commitment to promoting a pollution-free world, in line with the promotion of its family electric car, the Nissan Leaf.

Friso launched an interactive augmented reality campaign entitled ‘Belly Window’ to promote the Frisomum Gold nutritious milk product. It introduces an augmented reality t-shirt that allows expectant parents to view a virtual baby that grows along with the real baby inside the mother’s womb.

Google+ became the fastest website to surpass the 25 million user milestone according to data disclosed by digital business analytics firm comScore. By comparison, Facebook took three years, MySpace took two years and Twitter found its way to the mark in 30 months.

DDB has named Adrian Roche as its director of digital strategy in Japan. He joins the agency from OgilvyOne Japan and prior to this he served as marketing manager at Hudson.

‘Dr. Stanley’s House 2’ became China’s most downloaded free-gaming app at Apple’s iTunes store surpassing the ubiquitous Angry Birds. The game is develop be Beijing-based James Li of Adobe China and is one of the few bilingual ‘room escape’ games in China wherein player solve puzzles to break out of their virtual cells.