Staff
Nov 26, 2020

Digital Media Awards return with 8 new categories

The renowned Digital Media Awards programme for Greater China is now open for entries. Here are a few more details about the eight additional categories for this year.

Digital Media Awards return with 8 new categories

As the digital industry in Greater China continues to lead the world with its creativity and innovation, eight new categories have been added to Digital Media Awards 2021 to reflect the development and growth of the industry.

Digital Media Awards 2021 offers more than 35 award categories, including one new sector award, six new media awards and one new team award:

Sector Awards

  1. Education

Media Awards

  1. Best O2O Marketing
    Awarded to the campaign that has used online-to-offline (O2O) strategies creatively and effectively to reach customers at all touchpoints and drive engagement and sales.
     
  2. Best Out-Of-Home
    Awarded to the best out-of-home (OOH) campaign that delivers quantifiable goals, including any tangible ROI results, by raising brand awareness, repositioning brand identities or communicating brand purposes.
     
  3. Best Performance Marketing
    This award recognises the best campaign that translates consumer intentions into revenue for brands, delivers results with an effective use of intention-based media (e.g. search, social), and measures media ROI and business impact with consistent measurements and attributions.
     
  4. Best Use of Content
    This award recognises the best use of content that delivers the brand’s message to the audience effectively.
     
  5. Best Use of Programmatic
    This award recognises the best use of programmatic that has enhanced the programmatic trading performance effectively and made the biggest impact on the brand’s business. Client testimonials are required as supporting materials.
     
  6. Best Use of Technology
    Awarded to the campaign that has successfully created buzz, deepened audience engagement, improved customer experience and generated a positive impact by leveraging technological innovations.

People and Company Awards 

  1. Best Digital Marketing Team
    Awarded to an agency or in-house team that uses digital channels/tools to build brand awareness and sales conversion. 

Learn more about the award categories, including how to submit your entry, by downloading the entry kit here or visiting Digital Media Awards website.

Early-bird entries to Digital Media Awards 2021 will remain open until 6PM, 8 December 2020 (GMT+8) and the final entry deadline is 6PM, 24 February 2021 (GMT+8).

Celebrate and shout about your incredible work by entering the pre-eminent Digital Media Awards 2021 today! 

For awards enquiries, please contact Zamir Khan at [email protected] or the Awards Team at [email protected]

For partnerships, please contact Gareth Scott at [email protected].

For media partnerships, please contact Naomi Li at [email protected].

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