As the digital industry in Greater China continues to lead the world with its creativity and innovation, eight new categories have been added to Digital Media Awards 2021 to reflect the development and growth of the industry.
Digital Media Awards 2021 offers more than 35 award categories, including one new sector award, six new media awards and one new team award:
Best O2O Marketing
Awarded to the campaign that has used online-to-offline (O2O) strategies creatively and effectively to reach customers at all touchpoints and drive engagement and sales.
Awarded to the best out-of-home (OOH) campaign that delivers quantifiable goals, including any tangible ROI results, by raising brand awareness, repositioning brand identities or communicating brand purposes.
Best Performance Marketing
This award recognises the best campaign that translates consumer intentions into revenue for brands, delivers results with an effective use of intention-based media (e.g. search, social), and measures media ROI and business impact with consistent measurements and attributions.
Best Use of Content
This award recognises the best use of content that delivers the brand’s message to the audience effectively.
Best Use of Programmatic
This award recognises the best use of programmatic that has enhanced the programmatic trading performance effectively and made the biggest impact on the brand’s business. Client testimonials are required as supporting materials.
Best Use of Technology
Awarded to the campaign that has successfully created buzz, deepened audience engagement, improved customer experience and generated a positive impact by leveraging technological innovations.
People and Company Awards
Best Digital Marketing Team
Awarded to an agency or in-house team that uses digital channels/tools to build brand awareness and sales conversion.
Early-bird entries to Digital Media Awards 2021 will remain open until 6PM, 8 December 2020 (GMT+8) and the final entry deadline is 6PM, 24 February 2021 (GMT+8).
Celebrate and shout about your incredible work by entering the pre-eminent Digital Media Awards 2021 today!
For partnerships, please contact Gareth Scott at [email protected].
For media partnerships, please contact Naomi Li at [email protected].