(Photos from this point on are from earlier in the evening, before the award presentations)
The inaugural Digital Media Awards were bestowed during a cocktail event that just concluded at The Langham Shanghai.
The awards celebrate China’s best digital marketing work, innovation and talent, and recognise the country’s growing influence on the global digital media industry. A total of 14 categories were competed for the Media Awards. the list below shows the Gold, Silver and Bronze winners of Media Award by each category: followed by Sector Awards and People and Brands Awards.
SPECIAL AWARDS
Agency of the Year
Mindshare
Campaign of the Year
Maybelline proves EC livestream are made for each other
L'Oreal (China) Co Ltd
Mindshare
PEOPLE & BRAND TEAM CATEGORIES (GOLD WINNERS ONLY)
Digital Strategist of the Year
Alvin Huang
Isobar China Group
Digital Marketer of the Year
Wilson YAO
Allyes Group
Digital Media Innovator of the Year
Trio Isobar
Mobile Brand of the Year
Verystar-Linked by Isobar
MEDIA AWARDS
| Award | Campaign title | Agency |
| Mobile | ||
| Gold | Pizza Hut：the social enablers for gamers | Mindshare |
| Silver | KFC: Morning Encouragement | Mindshare |
| Bronze | Hi-Plus - Your fairy tale life | Media Palette Taiwan |
| Display, Banners and Other Rich Media | ||
| Gold | adidas:The Online-to-Offline Sculpture Show | Posterscope China |
| Silver | The Great Wall | MEC Taiwan |
| Website & Microsite | ||
| Gold | Pepsi: Live Music | Mindshare |
| Social Media | ||
| Gold | NESCAFÉ Red Mug-Passing Event | Ogilvy & Mather Beijing |
| Silver | UNIQLO Thank you festival for 50 million Customers | Dentsu One Taipei |
| Bronze | LAUREL- Gathering with Hot Pots | MEC Taiwan |
| Bronze | Yili: Big Little Achievement | Mindshare |
| Apps | ||
| Gold | Yasmin - The Only Class You’d Want to Ace In School | PHD China |
| Silver | SUPER ELLE | Hearst China |
| Gaming | ||
| Gold | HRB YQHP E-Sports Pilot | Starcom |
| Video | ||
| Gold | Maybelline proves EC livestream are made for each other | Mindshare |
| Silver | Give an all-out service# Xia Boyu edition | Qianbao Financial Services |
| Bronze | Lexus Tencent Coop- Explore The Taste of NIAN | Blue449 |
| KOL Influencer / Viral Marketing | ||
| Gold | Maybelline proves EC livestream are made for each other | Mindshare |
| Silver | Yili：Big Little Achievement | Mindshare |
| Bronze | Give an all-out service# Xia Boyu edition | Qianbao Financial Services |
| Digital Media Innovation | ||
| Gold | Pizza Hut：The social enabler for gamers | Mindshare |
| Silver | Big Idea burns in elevator, Xue Zhiqian meets Rejoice beauty | Focus Media |
| Silver | Nike: Reinventing the Athlete Tour | Mindshare |
| Bronze | Nestle 8Cube - "Play out of box" Campaign #GR8 DEBATE | Ogilvy |
| SEO | ||
| Bronze | Knorr - Always on, Always Inspire | PHD China |
| Data Analytics / Insights | ||
| Gold | Making Parental Journey more Enjoyable with big data | OMD Hong Kong |
| Silver | Rexona - Freshen up! Live it up! | PHD China |
| Silver | American Express Cross-border Marketing | Vpon Big Data Group |
| Bronze | Elevit - The First Hello | PHD China, JWT |
| Integrated | ||
| Gold | ManulifeMOVE | PHD HK |
| Silver | Mobile Makeover for Gamers | Mindshare |
| Bronze | NESCAFE 1+2 2016 Youth Campaign | OgilvyOne Worldwide Beijing |
| E-Commerce | ||
| Gold | NESCAFÉ Flipside Café | Ogilvy & Mather Beijing |
| Silver | Maybelline proves EC livestream are made for each other | Mindshare |
| Bronze | WHO ART YOU | Huangdao Advertising & Communications (Shanghai) Co. Ltd |
SECTOR AWARDS
| Award | Campaign title | Agency |
| Beverages | ||
| Gold | NESCAFÉ Flipside Café | Ogilvy & Mather Beijing |
| Silver | NESCAFE 1+2 2016 Youth Campaign | OgilvyOne Worldwide Beijing |
| Silver | NESCAFÉ Red Mug-Passing Event | Ogilvy & Mather Beijing |
| Bronze | Pepsi: Live Music | Mindshare |
| Food & Beverage Products | ||
| Gold | Yili：Big Little Achievement | Mindshare |
| Silver | COSTA x bluegogo [ride a bike, enjoy the flowered coffee] | McCANN-ERICKSON, Shanghai |
| Bronze | Cornetto Love Notes | PHD China, Isobar China |
| Bronze | Corona: One Phone One Instrument - Track & One Band | reload |
| Home Furnishing, Appliances & Household Products | ||
| Gold | Nippon: The Changing Wall Movement | Posterscope China |
| Gold | 2016 Philips Sonicare_Experience of Extremely Cleaning | ACME INNOVATIVE |
| Silver | Midea automatic steam wash range hood integrated marketing campaign | UMCG |
| Bronze | Go Wardrobe, make Bluemoon to be a super brand | Digitop Media Group |
| Consumer Health, Beauty Products, Cosmetics & Toiletries | ||
| Gold | Maybelline proves EC livestream are made for each other | Mindshare |
| Silver | Mobile Makeover for Gamers | Mindshare |
| Bronze | Six God in hand, Non worry summer | Mediavest|Spark |
| Consumer Products Including Durable Goods | ||
| Gold | Making Parental Journey More Enjoyable with Big Data | OMD Hong Kong |
| Silver | The life of pets-digital solution for Royal Canin | Arvato CRM China |
| Travel, Leisure, Retail (Incl E-Commerce & Restaurants) | ||
| Gold | Nike: Reinventing the Athlete Tour | Mindshare |
| Silver | Pizza Hut：The social enabler for gamers | Mindshare |
| Bronze | KFC: Morning Encouragement | Mindshare |
| Financial Services, Commercial Public Services, Business Products & Services | ||
| Gold | JD Red Story | 180China |
| Silver | American Express Cross-border Marketing | Vpon Big Data Group |
| Silver | PingAn X Mobike · GO GO GO God of Wealth | Infinity Digital |
| Bronze | DHL X CSL Integrated Marketing Campaign | JUXT |
| Fashion & Jewellery | ||
| Gold | Kris Wu Dating with BVLGARI | Premiere Consulting Group |
| Silver | Follow your inner drive | Blue449 |
| Bronze | Valentine's day campaign | Blue449 |
| Corporate Image & Information | ||
| Gold | Give an all-out service# Xia Boyu edition | Qianbao Financial Services |
| Silver | Philips (China) Investment Co.,Ltd | Philips (China) Investment Co., Ltd |
| Public Health & Safety & Public Awareness Messages | ||
| Gold | Philips AED Communication Campaign | Philips (China) Investment Co., Ltd |
| Silver | Yasmin - The Only Class You’d Want to Ace In School | PHD China |
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