Campaign Asia-Pacific has announced the shortlist for the Digital Media Awards China 2018. The awards will be presented on 26 April at the JW Marriott Hotel Shanghai at Tomorrow Square.
Table booking for the awards presentation event is now available.
The awards follow the Digital360Festival, a two-day event that includes a conference and the DigitalWorks workshop.
The shortlist follows.
SECTOR AWARDS
| Campaign | Agency | Brand | Country |
| Beverages (alcoholic) | |||
| Today is Friday | 180.ai | Matini | China |
| Créateurs de Convivialité Campaign | Burson Cohn & Wolfe | Pernod Ricard China | China |
| Heineken - Let’s Band Before Band | Medialand Digital Strategy Limited | Heineken | Taiwan |
| Food & Beverage Products - non alcoholic (including Pet Food) | |||
| Anmum YOU&B | MediaCom Hong Kong | Anmum | Hong Kong |
| McDonald's Has Hip-hop: Snacks Also Have Big Dreams | NA | McDonald's | China |
| NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
| NESCAFÉ Magic TV | Ogilvy Beijing | NESCAFÉ | China |
| Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
| Home Furnishing, Appliances & Household Appliances | |||
| Visible Healthy Blue：2017 Philips Air Cleaner all-round Products upgrading campaign | Unique Digital Marketing | Philips | China |
| Play it cool @campus | Unique Digital Marketing | Philips | China |
| Let's kids love to brush teeth | xplusdigital | Philips | China |
| 2018 CNY Monster Hunt | xplusdigital | Philips | China |
| Advisor for new mum in 72 hrs | xplusdigital | Philips Avent | China |
| Pharmaceuticals, Consumer Health | |||
| Lifespace-1 vs. 10000 | JUXT | Life-space | China |
| The Flixonase Allergy Monitor | MediaCom | Flixonase | China |
| GSK-Voltaren&Fenbid, "Medicine" Has Changed, Saying Goodbye To "Pain" | NA | Voltaren&Fenbid | China |
| Data Cultivation for Business Prosperity | OMD Hong Kong | Illuma Organic | Hong Kong |
| Beauty Products, Cosmetics & Toiletries | |||
| Jahwa《Data-driven Consumer Fishing Plan》 | BAOZUN | Jahwa | China |
| Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
| Power to the Queens | Mindshare China | Maybelline | China |
| 24 Hour Doctor | PHD | Lifebuoy | China |
| Rexona Resolves A Social Stench | PHD Hong Kong | Rexona | Hong Kong |
| Consumer Products – Others Including Durable Goods | |||
| Skechers: HIP-POP Campaign | BAOZUN | Skechers | China |
| Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
| Nike Kyrie x Bili Bili | Mindshare China | Nike | China |
| Nike Air Max Day | Mindshare China | Nike | China |
| Got Next – High School Basketball League | Mindshare China | Nike | China |
| Cars, Automotive and Transportation Services | |||
| Levin Internet Innovation Project in Nov-Dec Y2017 | Beijing Dentsu Advertising Co., Ltd GuangZhou Branch | Levin | China |
| New Panamera Executive Model Launch: Ode to Joy & Liu Tao in Leipzig VR Film | PHD China | Porsche | China |
| Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) | |||
| Tourism Australia: Connecting High Value Audiences through VR | Cadreon | Tourism Australia | China |
| JW Marriott - Taste the Journey | Isobar Hong Kong Limited | JW Marriott | Hong Kong |
| Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Financial Services/Insurance, Commercial Public Services, Business Products & Services | |||
| 2018 Ping An Fortune Festival Integrated Campaign/LISTEN TO YOUR VOICE, WE KNOW YOU BETTER | Infinity Digital | Ping An | China |
| Where Data and Creativity Meet To Drive Business Performance | iProspect Hong Kong | Standard Chartered Bank | Hong Kong |
|
The documentary of |
NA | Goldenway Group | China |
| Money's secrets | QianBao Fintech | Money's secrets | China |
| AIA Health Awareness Campaign | Reprise | AIA | China |
| Household Products, Maintenance | |||
| Embrace the Extraordinary With OMO | PHD | OMO | China |
| Fashion & Jewellery | |||
| TOUS: Connecting High Value Audiences (HVA) in Social via Challenging Publishers’ Data Status Quo | Cadreon | TOUS | China |
| Swarovski Christmas Campaign 2017 | Digital Luxury Group DLG (Shanghai) Consulting Co., Ltd. | Swarovski | China |
| Montblanc Summit Campaign 2017 | Digital Luxury Group DLG (Shanghai) Consulting Co., Ltd. | Montblanc | China |
| GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
| Luxury from Social Commerce to Store | MediaCom | Vacheron Constantin | China |
| Corporate Image & Corporate Social Responsibility | |||
| McDonald's "hey! This table has a story." | @comm | McDonalds | China |
| Expand your horizon & watch the sea / Oris | dentsu X Taiwan | Oris | Taiwan |
| There's always a way to make life better | iConic advertising | Philips | China |
| Tencent: Interactive 99 Charity Day Campaign | Posterscope China（Dentsu Aegis Network） | Tencent Corporate Development Group | China |
| One year | QianBao Fintech | QianBao Fintech | China |
| Charities, Public Health & Safety, Public Awareness Messages | |||
| Ovarian Health Action | Mindshare Hong Kong Limited | NA | Hong Kong |
| HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
| Technology, Telecommunications, Software Products & Services | |||
| The Samsung Galaxy C of China! | Samsung | Beijing IQIYI Technology Co Ltd. | China |
MEDIA AWARDS
| Campaign | Agency | Brand | Country |
| Search / Search Engine Optimzation | |||
| SKII - System Search | MediaCom | SKII | China |
| Dah Sing Insurance Search Campaign | New iMedia Solutions Limited | Dah Sing Insurance | Hong Kong |
| Mobile | |||
| Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
| The Flixonase Allergy Monitor | MediaCom | Flixonase | China |
| Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| 24 Hour Doctor | PHD | Lifebuoy | China |
| Neutrogena: Free Under the Sun | UM | Neutrogena | China |
| Display, Banners and Other Rich Media | |||
| Snickers - Exam Banner Buddy | MediaCom | Snickers | China |
| Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
| Nike Emoji Trash Talk | Mindshare China | Nike | China |
| Jumanji: Welcome to the Jungle Launch | OMD Taiwan | NA | Taiwan |
| Website & Microsite | |||
| JW Marriott - Taste the Journey | Isobar Hong Kong Limited | JW Marriott | Hong Kong |
| Anmum YOU&B | MediaCom Hong Kong | Anmum | Hong Kong |
| Songs Of Tansience | Medialand Digital Strategy Limited | Cheer Chen | Taiwan |
| Capture Your Artistry | ULTD Ltd. | Artisan House | Hong Kong |
| THE FOREST shopping mall official website | ULTD Ltd. | The Forest | Hong Kong |
| Social Media | |||
| Burger King 2017 CNY Grilled Portabella Beef Burger Campaign | 6e GROUP | Burger King | China |
| Got Next – High School Basketball League | Mindshare China | Nike | China |
| Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
| 24 Hour Doctor | PHD | Lifebuoy | China |
| Knorr bring back the failed western dishes | PHD Taiwan, Dentsu One | Knorr | Taiwan |
| Apps, Gaming | |||
| GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
| Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Integrated Cooperation of Mobike and Dragon Valley Game | Posterscope China | Tencent Interactive Entertainment Group | China |
| Interactive Media / Video | |||
| Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
| adidas PureBOOST DPR: Explore the City | Carat China | Adidas | China |
| NESCAFÉ GOLD - A life of dedication, a cup of craftsmanship | Ogilvy Beijing | NESCAFÉ | China |
| Resolves A Social Stench | PHD Hong Kong | Rexona | Hong Kong |
| Craz3Match Game Thematic AR Placement | Posterscope China | Tencent Interactive Entertainment Group | China |
| KOL Influencer / Viral Marketing | |||
| Burger King Aug LTO IMC Campaign | 6e GROUP | Burger King | China |
| Power to the Queens | Mindshare China | Maybelline | China |
| NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
| NESCAFÉ 1+2- Have a cup of coffee first | Ogilvy Beijing | NESCAFÉ | China |
| Shia is everywhere | OMD Taiwan | NA | Taiwan |
| Digital Media Innovation | |||
| Heineken - Let’s Band Before Band | Medialand Digital Strategy Limited | Heineken | Taiwan |
| Power to the Queens | Mindshare China | Maybelline | China |
| Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Nike Kyrie x Bili Bili | Mindshare China | Nike | China |
| HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
| Data Analytics / Insights | |||
| Jahwa《Data-driven Consumer Fishing Plan》 | BAOZUN | Jahwa | China |
| Where Data and Creativity Meet To Drive Business Performance | iProspect Hong Kong | Standard Chartered Bank | Hong Kong |
| Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
| Trimester targeting with Huggies | Mindshare China | Huggies | China |
| Rexona Resolves A Social Stench | PHD Hong Kong | Rexona | Hong Kong |
| Integrated | |||
| BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
| Häagen-Dazs: Mid Autumn Festival Campaign | BAOZUN | Häagen-Dazs | China |
| NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
| NESCAFÉ 1+2- Have a cup of coffee first | Ogilvy Beijing | NESCAFÉ | China |
| Embrace the Extraordinary With OMO | PHD | OMO | China |
| E-Commerce | |||
| BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
| Häagen-Dazs: Mid Autumn Festival Campaign | BAOZUN | Häagen-Dazs | China |
| Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
| Trimester targeting with Huggies | Mindshare China | Huggies | China |
| NESCAFÉ Magic TV | Ogilvy Beijing | NESCAFÉ | China |
DIGITAL MEDIA OWNERS AWARDS
| Campaign | Agency | Brand | Country |
| Most Innovative Media Technology | |||
| Allyes | Allyes Group | Allyes Group | China |
| UMAX, Make Brand Alive | FOCUS FILM | LANEIGE | China |
| iQIYI | NA | NA | China |
| Best Use of Integration | |||
| Louis Vuitton Time Capsule Exhibition - Shanghai | JCDecaux Momentum Shanghai Airport Advertising Co., Ltd | Louis Vuitton | China |
| iQIYI | NA | NA | China |
| McDonald's"McDonald's Fans Festival" | Socialab | McDonald's China | China |
| Classmate Xiaoming's IP Cooperation with QQfamily | UM | Classmate Xiaoming | China |
| Drive High Quality Traffic to Viking Cruise Site | Xaxis | NA | China |
PEOPLE AND BRAND AWARDS
| Person/Team | Agency | Brand | Country |
| Digital Disrupter of the Year (Rising Star) | |||
| Bert Lam | MediaCom Hong Kong | MediaCom Hong Kong | Hong Kong |
| Digital Strategist of the Year | |||
| Eve Lo | Isobar China Group | NA | China |
| Edison Woo | MediaCom Hong Kong | MediaCom Hong Kong | Hong Kong |
| David Wang | QianBao Fintech | QianBao Fintech | China |
| Digital Marketer of the Year | |||
| Fiona WANG | Allyes Group | Allyes Group | China |
| Joyce Chang | BAOZUN | BAOZUN | China |
| Amber Liu | LEO Digital Network | NA | China |
| Christian Solomon | MediaCom | NA | China |
| David Wang | QianBao Fintech | QianBao Fintech | China |
| Digital Communications Team of the Year | |||
| iQIYI Marketing Team | iQIYI | iQIYI | China |
| Content and Creative Team | Pixels Limited | N/A | Hong Kong |
| Digital Media Innovator of the Year | |||
| Fiona Wang | Allyes Group | Allyes Group | China |
| CAPPER | Carat China | Carat China | China |
| Isobar China Group | Isobar China Group | NA | China |
| LEO | LEO | NA | China |
| MediaCom Hong Kong | MediaCom Hong Kong | MediaCom Hong Kong | Hong Kong |
| Mobile Brand of the Year | |||
| Pixels Limited | Pixels Limited | N/A | Hong Kong |
| Money's secrets | QianBao Fintech | QianBao Fintech | China |
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