Staff Reporters
Jul 28, 2017

Digital expansion at Campaign Asia

Campaign Asia expands digital operations and implements data-led intelligence to optimise reader’s experience.

Digital expansion at Campaign Asia

From September, Campaign Asia will shift to a digital-first subscription service.

Our features and news stories will now be accessible as premium online content, and will feature an enhanced digital library of rich news, analysis, expert opinion and insight.

In line with global strategy to become the definitive voice of today’s smart, collaborative brand-building professionals, premium subscribers will enjoy full access to exclusive content produced and selected by our editorial team which includes weekly and monthly in-depth features on industry issues, trends, voices and analysis.

The move to a premium digital subscription service will enable our editorial team to pick the best content for premium subscribers, providing monthly and weekly exclusive in-depth features on industry issues, trends, voices and analysis.

Campaign’s ambition is to create compelling and relevant content that provides insight to our audience through the digital channels they consume. Through the use of improved audience analytics, we will gain a deeper understanding of our audience needs and how best to serve them.

“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” says Atifa Silk, brand director.

To support the digital enhancement, Campaign has increased the size of its editorial team with new hires to support video journalism and digital storytelling. The last issue of Campaign Asia’s monthly print magazine will be in August. Resources dedicated to the print magazine will move to serve premium paid-for online content. This follows the launch of Content Lab—a dedicated resource helping businesses shape their thinking and amplify their voice.

"We cover an industry that's being completely transformed by digital technology.  Now we're excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features,” says Silk.

Campaign Asia will join the Campaign brands in China, Japan and India as digital-first publications that will continue to inform, inspire and entertain readers through a library of rich news, analysis, case studies, expert opinion, and interactive data—championing creativity and offering better products and services.


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