Diary: On the spot - Richard Tunbridge, Creative director, M&C Saatchi, Hong Kong

And the worst? Watching it fall apart.

Your all-time favourite film? It's probably one of these: The Searchers; The Godfather; Raging Bull; Apocalypse Now; Rushmore; Shane; Goodfellas; The Empire Strikes Back; On The Waterfront; The Good, The Bad And The Ugly; Chinatown.

Favourite book? At the moment, Hell Bent For Leather: Confessions Of A Heavy Metal Addict. Best book ever? Oh, The Places You'll Go by Doctor Seuss.

Favourite print title? Empire.

Favourite restaurants? The Stonegrill for a steak. A little shop down where the trams go in North Point does sensational dumplings. A dai pai dong in Tin Hau serves great beef hor fan.

Favourite gadget? My one-year-old daughter. She can do anything.

Favourite fashion designer? The usual suspects: Alexander McQueen, Prada and Gucci for shirts and jackets. Helmut Lang and Levi's for jeans. Prada and Ferragamo for shoes.

Weirdest thing in your closet? A faux tiger-skin dinner jacket.

What are your hobbies? Watching films. Writing books.

Favourite holiday destination? Italy.

Who would play you in a movie? Salma Hayek. She could play me for a fool.

How would you title your movie? All Mouth And No Trousers.

If you were a brand, what would it be? The Swiss Army knife.

All-time favourite ad? The 'C'mon Aussie C'mon' TVCs that launched One Day Cricket. They don't write jingles like that anymore. Also the Penn spot, where they drop a tennis ball off a roof and then onto one of their competitors.

I wish I could ... Spend a day inside my daughter's head and see the world through her eyes.

Last thing to cross your mind before bed? Isn't she lovely ...