Dec 14, 2001

DIARY: My media - Diane Chiu Marketing development manager, Wellcome, The Dairy Farm Company

Television



My all-time favourite media. I watch it every night for entertainment

and the latest trends. I must admit to switching channels, but usually

spend 15 minutes watching TVB's 'The Weakest Link' because Wellcome is

the title sponsor of this programme. Other favourites include Channel V

for music, cable and CNN news, Discovery channel and recently, 'Hong

Hei' drama series in ATV.



Press



I'm a loyal reader of Ming Pao Daily News. I also read the International

Herald Tribune from time to time for quality writing and commentary.

Apple Daily and Oriental Daily are a must read to track competitors'

advertising and mass marketing information.



Websites



I try to spend a fair amount of time surfing the web. I think it is very

important for marketers to understand the true value of lives in a

networked world. I think it's neccessary to learn and keep pace with the

fast-moving wave of information technology.



Advertising



Sensitivity to advertising and emerging trends is part of my daily life.

I've noticed bus advertising has grown significantly this year. In terms

of Wellcome's advertising, we find that our network stores are the most

effective communication channel.



DIARY: My media - Diane Chiu Marketing development manager,
Wellcome, The Dairy Farm Company

Television



My all-time favourite media. I watch it every night for entertainment

and the latest trends. I must admit to switching channels, but usually

spend 15 minutes watching TVB's 'The Weakest Link' because Wellcome is

the title sponsor of this programme. Other favourites include Channel V

for music, cable and CNN news, Discovery channel and recently, 'Hong

Hei' drama series in ATV.



Press



I'm a loyal reader of Ming Pao Daily News. I also read the International

Herald Tribune from time to time for quality writing and commentary.

Apple Daily and Oriental Daily are a must read to track competitors'

advertising and mass marketing information.



Websites



I try to spend a fair amount of time surfing the web. I think it is very

important for marketers to understand the true value of lives in a

networked world. I think it's neccessary to learn and keep pace with the

fast-moving wave of information technology.



Advertising



Sensitivity to advertising and emerging trends is part of my daily life.

I've noticed bus advertising has grown significantly this year. In terms

of Wellcome's advertising, we find that our network stores are the most

effective communication channel.



Source:
Campaign Asia
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