Television
My all-time favourite media. I watch it every night for entertainment
and the latest trends. I must admit to switching channels, but usually
spend 15 minutes watching TVB's 'The Weakest Link' because Wellcome is
the title sponsor of this programme. Other favourites include Channel V
for music, cable and CNN news, Discovery channel and recently, 'Hong
Hei' drama series in ATV.
Press
I'm a loyal reader of Ming Pao Daily News. I also read the International
Herald Tribune from time to time for quality writing and commentary.
Apple Daily and Oriental Daily are a must read to track competitors'
advertising and mass marketing information.
Websites
I try to spend a fair amount of time surfing the web. I think it is very
important for marketers to understand the true value of lives in a
networked world. I think it's neccessary to learn and keep pace with the
fast-moving wave of information technology.
Advertising
Sensitivity to advertising and emerging trends is part of my daily life.
I've noticed bus advertising has grown significantly this year. In terms
of Wellcome's advertising, we find that our network stores are the most
effective communication channel.