It is believed that this time, the drinks giant is conducting information-gathering exercises both globally and for Asia-Pacific. The global review focuses on Diageo’s digital infrastructure and assets, while the regional process is believed to include digital marketing. OgilvyOne is currently Diageo’s CRM agency-or-record in Asia-Pacific, while digital is also handled by Arc.
Diageo’s 2007 digital review was conducted by R3 but, after identifying as many as 50 agencies across Asia-Pacific, did not result in any concrete changes to Diageo’s digital roster. R3 is not involved in the current reviews.
Diageo’s 2007 digital review was conducted by R3 but, after identifying as many as 50 agencies across Asia-Pacific, did not result in any concrete changes to Diageo’s digital roster. R3 is not involved in the current reviews.
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