Local reports added that the pitch began in December of last year and involved OgilvyOne and incumbent G2 Shanghai.
&C. is the joint venture between Dentsu and Hua Kuang Advertising, a subsidiary of Focus Media, launched in August 2008.
In November, Shanghai Volkswagen awarded its Passat account to DDB China. The award was part of a larger review for its creative and strategic business for its Passat, Polo, Touran and Santana models in China.