David Blecken
May 10, 2019

Dentsu wants brands to display their ‘skeletons’

Sponsors of the international Suke Suke Exhibition will have a chance to engage people by showing the inner workings of their products.

A promotional image for the Suke Suke Exhibition provided by Dentsu

Dentsu has acquired the international marketing and sponsorship rights to an exhibition that focuses on the internal mechanisms of things, ranging from machines to organisms.

The Suke Suke Exhibition made its debut in Fukuoka last year, drawing a crowd of 85,000, according to Dentsu. The company now wants to take it overseas and open it up to brands and educational bodies, promising to “provide services that create and maximise marketing opportunities” around the content.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Global adspend to rise by 4% in 2020
Premium
1 hour ago

Global adspend to rise by 4% in 2020

But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.

Premium
Mumbrella to cease Asia operations
Premium
11 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
Mastercard: The e-commerce equivalent of a lucky necklace?
Premium
11 hours ago

Mastercard: The e-commerce equivalent of a lucky ...

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

Premium
New Business League: October 2019 report
Premium
11 hours ago

New Business League: October 2019 report

As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.