David Blecken
May 10, 2019

Dentsu wants brands to display their ‘skeletons’

Sponsors of the international Suke Suke Exhibition will have a chance to engage people by showing the inner workings of their products.

A promotional image for the Suke Suke Exhibition provided by Dentsu

Dentsu has acquired the international marketing and sponsorship rights to an exhibition that focuses on the internal mechanisms of things, ranging from machines to organisms.

The Suke Suke Exhibition made its debut in Fukuoka last year, drawing a crowd of 85,000, according to Dentsu. The company now wants to take it overseas and open it up to brands and educational bodies, promising to “provide services that create and maximise marketing opportunities” around the content.

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