Dentsu turns to Turn for data-driven marketing tools

Turn's applications will help Dentsu and its clients better understand their customers, engage new customers based on audience insights, and improve CRM to drive sales, the companies said. 

The deal is not exclusive, as Dentsu continues to employ other providers and its own technologies, a spokesperson for Turn confirmed.

"The Turn platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale,” Satoshi Saeki, marketing director at the Integrated Data Solutions Centre at Dentsu, said in a press release. “This enhanced flexibility allows us to leverage our deep pool of data along with Turn's powerful data analytics capabilities to drive results for advertisers.”

Dentsu "is constantly innovating to provide better experiences for their audiences,” Bill Demas, president and CEO of Turn, said in the release. “We have built a premium global ecosystem on our platform to help brand and agency marketers better engage consumers across all channels and devices.”

Turn launched in Japan last year, with Akito Sato, formerly of Google Japan, as country manager. The company boasts a client list that includes brands, agencies and trading desks such as Accuen, AMNET, Chrysler, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Thomas Cook, Toyota, Verizon, VivaKi and Zales.