Dentsu Tokyo and Australia's Finch win Black Pencils

The juries gave out the highest number of Black Pencils ever, at seven. Dentsu also won Gold as the most awarded digital agency, thanks to its Black Pencil, two Yellow Pencils, one Nomination and four In-Book awards. 

Details on Asia-Pacific winners follow. The complete global list of winners is available here. 

• Black Pencils
• Yellow Pencils
• Awards by country

Black Pencils

Dentsu's award is in the category of Sound Design & Use of Music for Digital Marketing. The agency and its partners recreated the sounds of a record-setting lap run in 1989 by the late Formula 1 legend Aryton Senna, using telemetry data from Senna's car and an elaborate speaker and lighting setup at the same track, Japan's Suzuka circuit. The telemetry system used in the 1989 car is reportedly "at the heart of" Honda's Internavi system.

“The sound it created for the people at the venue where they did it, it had to be the most incredible feeling," a jury member commented. "I actually don’t like Formula 1, that’s how much I liked it.”

 

Finch won in the Technological Innovation category for a robot that signed a petition asking the government to help fund research into Duchenne Muscular Dystrophy. At the command of Facebook users, the 'Most Powerful Arm" signed in the handwriting of a young man was no longer able to write due to the condition. The Red Agency, Havas Worldwide and Reactive also took part in the project, which drew 32,000 signatures.

”The robot, the way it was constructed, was completely distinct but just beautifully done," said a jury member. "The video almost draws you to tears,"

 

Yellow Pencils

Here are all the APAC Yellow Pencil winners. 

Title	Entrant	Client	Nation	Jury	Category
Phubbing: A Word is Born	McCann Erickson Melbourne	Macquarie Dictionary	Australia	Writing for Design	Writing for Brands
Road	DDB Sydney	Volkswagen	Australia	Radio Advertising	Radio Advertising 0-30 seconds
Sound of Honda/ Ayrton Senna 1989	Dentsu Tokyo	Honda Motor Co	Japan	Digital Marketing	Innovative Use of Technology
Pierre Hermé Paris	Nippon Design Center	Pierre Hermé Paris	Japan	Packaging Design	Packaging Design
Tamabi	MR_DESIGN	Tama Art University	Japan	Branding	Branding Schemes/Large Business
Tokyo City Symphony	SIX	Mori Building	Japan	Art Direction	Art Direction for Digital Marketing
The Beautiful Black List	Dentsu Tokyo	Yoshida Hideo Memorial Foundation	Japan	Crafts for Design	Illustration for Design
Food Photos Save Lives	Draftfcb New Zealand	UNICEF	New Zealand	Mobile Marketing	Integrated Mobile Campaigns
Trial by Timeline	Colenso BBDO	Amnesty International	New Zealand	Direct	Direct Response/Digital
TXTBKS	DDB DM9JaymeSyfu	Smart Communications	Philippines	Mobile Marketing	Innovative Use of Mobile Technology

 

Awards by country

Here is a list of awards by country, with APAC nations in bold.

	In Book	Nominations	Yellow Pencils	White Pencils	Black Pencils	Total Awards
United Kingdom	137	34	9	1	1	182
United States	86	25	12	0	0	123
France	26	19	3	0	0	48
Japan	27	6	6	0	1	40
Australia	23	10	3	0	1	37
Brazil	26	8	2	0	0	36
Germany	21	6	1	0	0	28
India	22	3	0	0	0	25
Singapore	12	7	0	0	0	19
Netherlands	7	3	3	1	2	16
New Zealand	7	6	2	0	0	15
Thailand	12	3	0	0	0	15
Sweden	7	1	5	0	1	14
Canada	8	0	2	0	1	11
Spain	6	1	1	0	0	8
Denmark	5	2	0	0	0	7
South Africa	5	2	0	0	0	7
Switzerland	6	1	0	0	0	7
UAE	5	1	0	0	0	6
China	4	1	0	0	0	5
Philippines	2	1	1	0	0	4
Colombia	2	0	1	0	0	3
Austria	3	0	0	0	0	3
Chile	3	0	0	0	0	3
Italy	3	0	0	0	0	3
Russian Federation	0	1	1	0	0	2
Poland	1	1	0	0	0	2
Vietnam	2	0	0	0	0	2
Argentina	1	0	1	0	0	2
Guatemala	0	0	1	0	0	1
Lebanon	0	1	0	0	0	1
Qatar	0	1	0	0	0	1
Belgium	1	0	0	0	0	1
Finland	1	0	0	0	0	1
Greece	1	0	0	0	0	1
Hong Kong	1	0	0	0	0	1
Indonesia	1	0	0	0	0	1
Norway	1	0	0	0	0	1
Paraguay	1	0	0	0	0	1
Portugal	1	0	0	0	0	1
Romania	1	0	0	0	0	1
Saudi Arabia	1	0	0	0	0	1
Tunisia	1	0	0	0	0	1
Grand Total	480	144	54	2	7