Previously from Y&R and Saatchi Lab as regional planning director, Mathews comes with a wealth of experience in local government accounts including Singapore Tourism Board, Ministry of Manpower, Changi Airport and Workforce Development Authority.
On his appointment, Anthony Kang, president and CEO of Dentsu Singapore, said: "With Sean's proven track record of working with local businesses, our agency can renew itself beyond just Japanese blue-chip clients to strengthen our insights-driven planning strategies for our clients."
Dentsu CPC is led by regional planning director Akira Sakai (pictured centre) and strategy and insights director Jessica Chua (pictured right).
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