Ad Nut
Mar 4, 2016

DBS Hong Kong screens cheeky star-filled film series about a 'true story'

From Hong Kong: ‘Sparks’ for DBS Hong Kong by director David Tsui

DBS Hong Kong screens cheeky star-filled film series about a 'true story'

There’s a little bit of Ad Nut that is a serious film buff, and while this squirrel doesn’t like popcorn, Ad Nut did get a bag of walnuts out for the viewing of DBS’s Sparks film.

According to DBS, the film was inspired by the true story of a DBS customer. The series follows a group of young DBS bankers as they navigate the challenges and opportunities of their work and personal lives. The mini-series offers a glimpse into the decision-making processes that banks go through as the bankers work to come together for a customer.

Directed by filmmaker David Tsui, the mini-series can be viewed on the DBS site as well as on Facebook and YouTube.

The protagonist in the film is played by Hong Kong model Jamie Ha, and her new colleague, a cocky Oxford-educated Jasper Wu, portrayed by singer James Yang. Others include, Adrian Pang, a veteran actor from Singapore, and Debbie Goh, a Malaysian and Hong Kong actress.

Also playing DBS bankers are Nick English, an actor and martial artist, and Aanchal Wadhwani, a fashion designer cum photographer and actress.

Father-and-son duo Richard Ng and Carl Ng are also featured. Jeanne Lau, who is the daughter of the late martial artist Lau Kar-leung, plays Lindsay, a young entrepreneur with ambitious plans for a solar-energy project.

In Hong Kong, the film series will be supported by a TVC and an interactive digital campaign. DBS said it would use “retargeting advertising on its target audience to increase the recall of the business and brand”.

The brand is also running a competition called “Watch & Win” that gives users chance to win prizes worth up to HK$3,000 each week.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

 

Source:
Campaign Asia

Related Articles

Just Published

37 minutes ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

1 hour ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

1 hour ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

2 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.