Media News
Byravee Iyer
Jan 6, 2014

David Gaines rejoins Maxus in global role

GLOBAL - David Gaines, who left his role as Maxus Sydney’s chief executive in August 2012, has returned to the agency as chief planning officer, North America.

David Gaines (left, with Edentify's Dan Banyard)
David Gaines (left, with Edentify's Dan Banyard)

According to Gaines’ LinkedIn update, he will oversee the evolution of a seamless and rigorous approach to communications using data collection, analysis, digital and creative development. He will also lend strategic direction and lead content planning within the agency. 

Following his departure from Maxus in 2012, Gaines joined Australian research agency Edentify as managing partner. Edentify had tasked Gaines with launching a new client-service model as the agency transitioned to data-led planning.

He served as CEO of Maxus Australia for three years. He has also worked for Mindshare, Optimedia and Lintas. 

Source:
Campaign Asia-Pacific

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

1 GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

Indian fashion brand depicts 'bold' women in same-sex relationship

2 Indian fashion brand depicts 'bold' women in same-sex relationship

Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

3 Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

Russell Brand case: 'Legal and PR strategies need to work hand in hand'

4 Russell Brand case: 'Legal and PR strategies need to work hand in hand'

Apple raises the sustainability bar, yet Mother Nature yearns for more

5 Apple raises the sustainability bar, yet Mother Nature yearns for more

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

6 We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

Bumble makes kindness sexy in India campaign

7 Bumble makes kindness sexy in India campaign

Google ad jabs Apple over green-bubble texts

8 Google ad jabs Apple over green-bubble texts

Beyond the hype and the paranoia — what generative AI means for marketing

9 Beyond the hype and the paranoia — what generative AI means for marketing

Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix

10 Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix

Related Articles

Mindshare's Jon Chadwick is Maxus Australia's new CEO
Aug 23, 2012
Byravee Iyer

Mindshare's Jon Chadwick is Maxus Australia's new CEO

Ex Maxus Australia CEO joins research firm Edentify
Aug 27, 2012
Byravee Iyer

Ex Maxus Australia CEO joins research firm Edentify

Agency Report Card 2017: Maxus
The Information
Mar 12, 2018
Staff Reporters

Agency Report Card 2017: Maxus

WPP to merge Maxus and MEC
Jun 1, 2017
Emily Tan

WPP to merge Maxus and MEC

Just Published

WFA census shows Japan faces the highest inclusivity challenges
1 day ago
Shawn Lim

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Reddit will no longer allow users to opt-out of ad personalisation
2 days ago
Staff Reporters

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption
2 days ago
Ad Nut

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.