Campaign India Team
Oct 11, 2016

DAN's Mcgarrybowen acquires Happy Creative Services in India

Deal is expected to close in the next few weeks.

L-R: Kartik Iyer, Ashish Bhasin, Praveen Das
L-R: Kartik Iyer, Ashish Bhasin, Praveen Das

INDIA - Mcgarrybowen, part of the Dentsu Aegis Network, has announced that it has signed an agreement to acquire Happy Creative Services in India. 

With this acquisition, which is set to be complete in the 'next few weeks', Happy will be rebranded as Happy Mcgarrybowen. This will be Mcgarrybowen's first agency in India. Other offices in Asia Pacific are Singapore, Hong Kong and China.   

Happy was established in 2007. Its co-founders Kartik Iyer (CEO) and Praveen Das (MD) will be joining Dentsu Aegis' leadership team. The duo will report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.  

Gordon Bowen, founder and global chairman of Mcgarrybowen, said India is an important creative market and represents untapped potential for mcgarrybowen. "Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships," he said. "Together I am confident we will fuel even greater creative and business success for clients here in India and around the world."  

Through a joint statement, Iyer and Das said being a part of Dentsu Aegis and Mcgarrybowen supports their growth ambition and will allow the agency to support "marquee clients that require the support of a global network".

Source:
Campaign India

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.