Jenny Chan 陳詠欣
Feb 9, 2015

Danny Mok replaces Donald Chan as CEO of Leo Burnett China

SHANGHAI - Danny Mok (莫熙慈) is officially the new CEO of Leo Burnett's China operations as of tomorrow, after predecessor Donald Chan's (陈念端) departure.

L-R: Ziebinski and Mok
L-R: Ziebinski and Mok

Mok will report directly to Jarek Ziebinski (叶瑞克), chairman and CEO of Leo Burnett Asia Pacific, and will be responsible for the agency's offices in Shanghai, Beijing and Guangzhou.

Last year, Leo Burnett lost two long-time clients, BMW China and Coca-Cola, under Chan's watch. Leo Burnett did not provide a reason for Chan's departure, and he could not be reached for comment. In September last year Leo Burnett consolidated its APAC and Greater China reporting lines under Ziebinski.

Mok has experience in senior roles on the agency and client sides over two decades in Shanghai and Hong Kong. He was most recently chief marketing officer for Hong Kong’s mobile communications operator, CSL Limited, managing the CSL corporate brand as well as 1010, One2Free and New World Mobility until November 2014. Before that he was CEO for Hong Kong and Shanghai at Grey, where he spent eight years. That followed a seven-year stint at BBDO in Hong Kong. He started his career at DMB&B 20 years ago. 

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.