After a recent RFP, MEC Singapore has successfully retained Dairy Farm Singapore (DFSG) as a client for integrated marketing communications.
The scope of work includes overall account management and reporting, planning, and buying of offline, online, digital and social media.
Allison Coley, Managing Director of MEC Singapore remarked “MEC is very proud to call DFSG our business partner and we look forward to even more opportunities to bring the popular banners into the lives and households of Singaporeans. I am confident that with our focus on the shopper journey, data-driven insights and bespoke content solutions, we will be able to help drive significant growth for DFSG.”
Lester Quah, the retail development director with DFSG, said MEC's "high energy agency team is well equipped to take the group into the next league" in the competitive retail sector. “We believe in the agency’s agility in managing this dynamic environment and are confident in an even more effective partnership in the years ahead.”, he added.
With over 670 outlets island wide under local brands including Cold Storage, Giant, 7-Eleven, and Guardian, DFSG claims to be the largest retailer operator in Singapore.