To promote the DVD release of the hit film, Roadshow used the online creative community site Genero to repurpose film footage into 15-second 3D clips that are being distributed through Instagram and other platforms. The idea behind the approach was to create clips that differed from the trailers already seen by so many people.
Ad Nut advises you to lower your volume before hitting 'play' below; the Instagram videos are seemingly just as loud as the actual film was in theaters.
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