The agency is tasked with developing regional IMC strategy and seasonal campaigns.
The partnership is primarily focused on developing a creative and strategic roadmap for 2014, with more tactical digital work due to be launched soon.
Angela Li, regional digital marketing manager of Crocs Asia, said by working with R/GA Singapore on the new regional digital strategy, the company aims to take the Crocs brand in an exciting direction.
“This is a very exciting partnership," agreed Gloria Mathis, regional client services director, R/GA Singapore, "as they are exactly the type of client we enjoy working with—innovative, exciting and most importantly, not afraid to push the boundaries."
The first seasonal campaign for Crocs will launch in 2014.