CRM president re-elected for record-setting eighth term

The CRM is the representative association of 19 Malaysian commercial radio operators.

"Our growth as an industry is largely due to the commitment and single voice of our community members. The future of radio is closely aligned to integration across multiple platforms and this is an exciting phase as radio transforms itself as a medium on the go," explains Borhan.

Borhan adds that the quantifiable growth in radio listenership and advertising is driven by a broader range of programming choices, pioneering promotional campaigns and audience engagement.

He also pointed out that radio is no longer a social or mass medium but much more personal.

"Not long ago, radio was primarily a tactical medium for advertising. Now, it is a strategic medium with agencies and companies budgeting for radio spends," Borhan believes.

CRM enumerated its goals for 2011 as providing advertisers with an enriched platform through its integrated extensions, strengthening radio's audience base, and working collaboratively with the relevant government ministries on regulatory issues.

Other key association positions were filled by BFM's Malek Ali as vice-president, Best 104's Tuan Haji Bakhtiar Haji Arshad as secretary, and Media Prima's Seelan Paul as treasurer.