According to sources, five to six agencies were involved in the pitching process.
Creativeland Asia has been charged to provide through-the-line support to the Audi portfolio and the launch of the Audi A8 model in India.
Digital responsibilities include web, social media and CRM developments. Audi has also placed the events, retail and on-ground promotions in the hands of the agency.
Sajan Raj Kurup, founder and creative chairman at Creativeland Asia said: "I have been dreaming of working on this car brand for a while. This is a great moment for Creative Independents in India."
Clemens Ollmert, head marketing at Audi India added: "Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly gaining in awareness and reaching out to a wider audience."
Ollmert said the new creative partnership will fuel the brand in the Indian market in the ‘Audi way'.
Audi currently markets a number of brands in India, including Audi A4, Audi A6, Audi TT and the super sports car Audi R8. Grey India will continue to manage part of the Audi business, such as tactical press.
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